Alma Media enables measuring of digital advertising carbon footprint as a first Finland based publisher
Alma Media Corporation Press Release 25 May 2023 ALMA MEDIA ENABLES MEASURING OF DIGITAL ADVERTISING CARBON FOOTPRINT AS A FIRST FINLAND BASED PUBLISHER Alma Media is the first Finland based publisher to offer its advertisers a carbon footprint calculation of digital campaigns. Greenhouse gas emissions generated by advertising published on Alma Media's ad network are reported to customers on a promotion-by-campaign basis. The measurement looks at the emissions related to advertising from the complete supply path of the campaign. The calculation of