AMEC Webinars Will Advance Thought Leadership and Best Practices in Communications Research and Measurement
First Event Scheduled for Tuesday, 14th June; Series to Continue Through 2011
LONDON, 3 June, 2011 – AMEC (The International Association for the Measurement and Evaluation of Communication) today announced the AMEC Leadership Series – thought-leadership webinars that examine and promote emerging best practices in reputation measurement.
The initial webinar, “Reputation Management: The View from the C-Suite,” led by Daniel Diermeier, Professor of Management at the Kellogg School of Management of Northwestern University, has been scheduled for Tuesday, 14th June, at 4 p.m. BST, 11 a.m. EST.
The AMEC Leadership Series, sponsored by Cision, will continue with additional webinars planned for September and November 2011.
On 14th June, Professor Diermeier will present a new approach to reputation management that focuses on a tight integration with a firm’s business strategy. Drawing from his new book, Reputation Rules: Strategies for Building Your Company's Most Valuable Asset, as well as his experience as director of the Ford Motor Company Centre for Global Citizenship, he will discuss how to build an effective reputation management capability and the key role that public relations professionals play in the process.
Barry Leggetter, the Executive Director of AMEC, said: “Meaningful, accurate communications research and measurement have never been more crucial in optimising the impact of earned media on corporate reputation management. The AMEC Leadership Series will help define, advance and share emerging best practices in research and measurement among our members in 38 countries around the world,” he said. “Thanks to the sponsorship of Cision, we will be bringing new thinking from important commentators to an international audience.”
“In a time of radical change in media – and radical integration of marketing disciplines – marketing and communications professionals must stay on top of tools, best practices and new metrics that can affect their strategies, and their competitors’. The AMEC webinars will be an indispensable source of knowledge, discussion and promotion of new reputation measurement standards,” said Peter Granat, President and Chief Operating Officer of Cision North America, and Chair of AMEC’s Business Development Committee.
Note to Editors:
AMEC is the International Association for Measurement and Evaluation of Communication, the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research. AMEC currently has more than 100 members in 38 countries worldwide.
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Cision is present in Europe, North America and Asia, has partners in over 125 countries, and is quoted on the Nordic Exchange with revenue of SEK 1.1 billion in 2010. For more information, visit www.cision.com.
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