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AMEC Survey Reports --  Boost to Measurement Sector as More Clients Show Interest

LONDON, 31st May, 2012 – A sharp increase in client interest in measurement and evaluation in the last year is reported by the International Association for Measurement and Evaluation of Communication (AMEC ). In new research published by AMEC, 71% of members reported that senior level communications professionals in client organisations were driving the client interest. Another new trend is that that 85% of AMEC members have seen an increase in the number of clients asking about social media measurement for the first time. More than eight in ten (83%) also

AMEC Webinars Will Advance Thought Leadership and Best Practices in Communications Research and Measurement

First Event Scheduled for Tuesday, 14th June; Series to Continue Through 2011LONDON, 3 June, 2011 – AMEC  (The International Association for the Measurement and Evaluation of Communication) today announced the AMEC Leadership Series – thought-leadership webinars that examine and promote emerging best practices in reputation measurement. The initial webinar, “Reputation Management: The View from the C-Suite,” led by Daniel Diermeier, Professor of Management at the Kellogg School of Management of Northwestern University, has been scheduled for Tuesday,

Measurement sector steps out of recession with double digit growth

LONDON, 16th May, 2011 – The International Association for Measurement and Evaluation of Communication (AMEC) has published new research which shows that the sector has emerged from recession with double digit growth over the past 12 months. AMEC members reported industry growth of 14% in year 2009/10 compared with 2% in the previous 12 months period. The results are shown in the International Business Monitor study from AMEC, which is the most comprehensive overview of firms engaged in the media intelligence sector on a worldwide basis. A record member response rate of 89% was

Global leaders aim to prove communication industry's value

LONDON, 16th May, 2011 – A worldwide campaign is being launched in June to show how public relations measurement can result in improved brand equity, corporate reputation, employee engagement, stock price and other business objectives.The first step is a survey into the attitudes of communicators towards programme measurement – and the new thinking which is needed to get business leaders to place more value on public relations activity.The results will be presented in a session called the Measurement Agenda 2020 at the European Summit on Measurement in Lisbon 

European Summit to develop Global Standards for Social Media

LONDON – May 16, 2011 – AMEC, the International Association for Measurement and Evaluation of Communication, and the Institute for Public Relations have announced a workshop at their European Summit that aims to be the first step towards building Global Standards in social media measurement. The workshop, to be held on June 8 as the first day of the European Summit on Measurement, is called “Towards Global Standards in Social Media Measurement”. The IPR and PRSA have now confirmed the results will subsequently be debated at the North American Summit on Measurement 

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