‘Next Top Model’ sponsorship springboards launch of British skincare brand in China
A British skincare firm specialising in nutraceuticals is using its sponsorship of ‘China’s Next Top Model’ as a platform to entry into the lucrative Chinese beauty market.
Works with Water has selected the fifth series of the hit reality TV show to launch its daily soluble skincare supplements into the Chinese skincare market, which was worth Rmb 131.4billion in 2014 (according to National Bureau of Statistics in China). The brands, help: clear skin and its male equivalent, help to clear acne and have a skin lightening effect, a feature that is popular amongst the Chinese community.
The sponsorship with China’s Next Top Model, which reaches an audience of over 400 million through web streaming channels LeTV and ChongQuingTV coincides with the launch of Works with Water in China.
In order to launch its products to the Chinese market, Works with Water is using Royal Mail’s shop front on online retail website TMall.
With over 500 million users, TMall is China’s biggest business to consumer platform and allows international retailers of all sizes to directly reach China’s growing consumer market.
The Royal Mail shop front is providing Chinese consumers with access to British branded products. The Chinese are now the biggest online consumers of British products outside the UK and the world’s biggest internet user base.
Jules Birch, founder of Works with Water Nutraceuticals, comments: “We believe ‘China’s Next Top Model’ is the perfect platform for launching the full range of Works with Water products in China. We already know from the response we have had from the Chinese community in Britain that nutraceuticals are popular with those wanting to prevent bad skin and that people are willing to invest in preventative measures on a regular basis.
“As a result, we have selected China as the first location to launch Works with Water internationally. By working with TMall we will be able to reach China’s growing consumer market and our sponsorship of ‘China’s Next Top Model’ is allowing us to reach a large audience during the launch.”
The TMall launch of Works with Water is being supported by Chinese marketing and logistics specialists Avenue 51 and support from the Government’s UK Trade and Investment department.
Works with Water has provided ‘China’s Next Top Model’ with its help: clear skin and help: clear skin MEN products, which the models have incorporated as part of their daily skin routine to help them look their best for the contest.
The programme’s celebrity judges include fashion model and actress Lynn Hung (Xiong Dailin), China’s number one male model Sean Zhang (Zhang Liang), who was the first Chinese model to appear on the catwalk at Milan Fashion Week, and Lucia Liu (Liu Lu), prominent fashion stylist and style director for Harper's Bazaar China.
The show is being shot in Shanghai and Chongqing, while the season finale is being filmed in London.
About help: clear skin from Works with Water Nutraceuticals
help: clear skin and help: clear skin MENhave been developed to reduce and improve the appearance of acne, and are rich in lactoferrin, which reduces the development of the bacteria responsible for many skin impurities.
Both products contain the unique PravENAC™ formula rich in Lactoferrin, a bioactive milk protein that has been clinically proven to reduce acne by boosting the body’s natural defences to help eliminate bacteria, reduce sebum as well as inflammation and repair damaged skin cells caused by acne.
In addition, PravENAC™ also contains Aloe Vera, which has a smoothing and nourishing effect on skin, and Zinc Gluconate, known to help repair damaged tissues and support the immune system
help: clear skin and help: clear skin MEN are available as a 14 day pack (RSP £22.94) and a 28 day pack (RSP £39.95) from www.workswithwater.com
ENDS
For more information, images and samples, please contact Caroline Spence or Sarah Ross on 0116 298 3726.
caroline@anicca.co.uk | sarah@conversations.co.uk
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