‘Next Top Model’ sponsorship springboards launch of British skincare brand in China

A British skincare firm specialising in nutraceuticals is using its sponsorship of ‘China’s Next Top Model’ as a platform to entry into the lucrative Chinese beauty market. Works with Water has selected the fifth series of the hit reality TV show to launch its daily soluble skincare supplements into the Chinese skincare market, which was worth Rmb 131.4billion in 2014 (according to National Bureau of Statistics in China). The brands, help: clear skin and its male equivalent, help to clear acne and have a skin lightening effect, a feature that is popular amongst the Chinese community.