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  • Siw Sandvik

    Leader PR and Communication


    0047 94793075
  • Rigmor Myhre

    Communication Manager B2C


    0047 95855320

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    We never wanted to build a traditional hotel. We wanted to create a place where culture, nature and people come together. A foundation for a good life, he explains.
    Mats Alfsen
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    Arctic Winter Roads: Northern Norway Shares Key Driving Advice for Visitors

    For many European travellers, winter in Northern Norway feels like stepping into a dream: snow-covered mountains, icy fjords, and the magic of the Northern Lights. But with the beauty of the Arctic season also comes a reality that many visitors may not be used to: winter roads in the far North require preparation, caution and local awareness.[2.png] In Arctic Norway, weather can change quickly. Roads may look calm one moment and become icy, snowy or low-visibility the next. For travellers without experience of Nordic winter driving, it is easy to underestimate how different these

    New informational film aims to improve traffic safety for winter tourists

    The Northern Norway Tourist Board is launching a new animated film designed to help ensure safer travel on Norwegian winter roads. Developed in collaboration with Trygg Trafikk and car rental companies, the film aims to provide international visitors with essential information about driving in challenging winter conditions.[Drive Safely.png] This is a concrete and targeted initiative to reduce the number of traffic accidents involving foreign tourists, while also improving safety for all road users.– Many of our visitors have never experienced winter driving before. That’s why we must

    Northern Norway Sets New Tourism Record

    Northern Norway has once again broken visitor records, marking a new milestone for Arctic tourism. Between June and August 2025, the region recorded 2.37 million overnight stays, up 3.1 percent  from last summer and 12.5 percent higher than 2023, according to new figures from Statistics Norway (SSB).[Summer in Å, Lofoten, .png] Strong international demandThe growth was driven by a surge in international visitors, who accounted for 1.29 million overnight stays, up 13.4 percent from last year, the highest number ever recorded for Northern Norway. Demand was particularly strong from

    All Routes Lead North: Bodø’s Rising Role in Summer Travel

    With new international routes now operating from Stockholm, Copenhagen, and Munich, Bodø is steadily cementing its role as the gateway to some of northern Norway’s most stunning summer destinations. The city's spotlight as the European Capital of Culture in 2024 contributed to a remarkable 59% increase in international tourism last year, and travellers are quickly discovering that Bodø offers far more than just urban culture and coastal views.Now more accessible than ever for European visitors, it’s the ideal launching point for exploring the wild beauty of Helgeland, Vesterålen, and

    Remarkable International Impact as European Capital of Culture

    [Bodø2024/Dan Mariner.png] Bodø and the Nordland region have made history as the first area north of the Arctic Circle to be designated a European Capital of Culture in 2024. A new analysis reveals that the Bodø2024 initiative has generated over 4,500 international media features, with an estimated advertising value of NOK 599 million. This confirms the project’s substantial global visibility and how the designation has strengthened the region’s position as both a travel destination and cultural hub.  – The extensive international media coverage shows that we have succeeded in

    Stone Stacking Threatens Arctic Norway’s Fragile Landscapes

    [stone cairns.png] Crossing the Arctic Circle or standing at the windswept cliffs of North Cape, visitors to Northern Norway often seek a way to mark the moment. Increasingly, they’re turning to stone stacking near iconic landmarks , a trend that’s quietly damaging the very wilderness they came to admire. What may seem like a harmless or even artistic gesture, often inspired by social media challenges like #stonestacking and #stonebalancing, is causing real ecological problems. While the trend may look Zen in your Instagram reel, these stone piles are creating unintended consequences

    Midnight Sun and Big Dreams: The Making of Trevarefabrikken in Henningsvær

    A cool breeze moves through Henningsvær this morning. The sun breaks gently through the clouds as I stand outside a large, mustard-yellow building in the centre of town. A dog darts past me, nose to the ground, before its owner, Mats Alfsen, appears, a wool hat pulled down over his ears and his cheeks pink from the cold. We exchange greetings and step into the warmth of Trevarefabrikken. Inside, the smell of fresh coffee and newly baked bread greets me. Large windows open the room to the vast sea outside. Guests gather around breakfast tables, some preparing for a hike, others simply

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