FYLD Appoints Chief Commercial Officer to Accelerate Global Expansion of Its AI-Enabled Field Work Execution Platform
FYLD, the frontrunner in AI-powered work execution platforms enhancing productivity and safety of field workers, announced today the appointment of Diego De La Sotta as the company's new Chief Commercial Officer.
In his new role, Mr. De La Sotta will spearhead FYLD's international growth strategy, aiming to amplify the company's footprint from the United Kingdom to North America, Latin America, and Australia, where the heavy civil and utility industries are facing escalating costs, labor shortages and severe supply chain disruptions.
Mr. De La Sotta, with over two decades of experience spanning IT, sales, and marketing, has held key roles at prominent SaaS and IT companies globally. He joins FYLD with a rich set of skills in driving growth for high-potential tech companies. His understanding of technology and industrial workforces will help to accelerate FYLD’s growth even further, taking customers into new horizons of safety and efficiency by leveraging AI innovations such as Computer Vision, Natural Language Processing, Machine Learning, and Predictive Analytics.
In his new role as Chief Commercial Officer at FYLD, Mr. De La Sotta's entrepreneurial background and commitment to harnessing technology will be instrumental in advancing the company's mission. His focus on customer satisfaction, team well-being, and overall company prosperity aligns perfectly with FYLD’s core values and objectives.
FYLD’s robust technology provides a real-time view of fieldwork operations, with AI analytics designed to pinpoint operational risks and inefficiencies. This allows for improved spans of control, optimizes communication within supply chains, and facilitates remote collaboration in extended geographical areas. It enables new field operatives to on board more quickly, have the right information at their fingertips to be effective and be supervised remotely.
Mr. De La Sotta's strategic appointment coincides with the rapidly expanding global remote workforce market, expected to grow from USD 3.4B in 2020 to USD 9.6B by 2026 at a CAGR of 18.7% during the forecast period, according to Stratview Research[1].
Commenting on his new role, Mr. Diego De La Sotta stated: "As a part of the portfolio of one of the world's largest infrastructure investors, Ontario Teachers’ Pension Plan, FYLD has the full support and confidence of a USD 190B organisation. This validation of FYLD’s data-driven platform, including emerging generative AI capabilities, alongside our hands-on experience with field workers and operational teams, positions FYLD perfectly to enable heavy civil and utility organizations to harness the numerous benefits of improved productivity, safety, and compliance."
FYLD has also welcomed Danielle Ullner, Managing Director and Partner at BCG X, to its board. Based in the US, Danielle has 20 years of experience as an advisor, investor, and operator in the venture capital and startup ecosystem.
Shelley Copsey, CEO at FYLD, said: “By welcoming Diego to our team, we are unlocking a wealth of experience, strategic insight, and industry knowledge. FYLD operates in safety-critical sectors, so our highest priority is always that everyone returns home safely at the end of each day. Diego shares this principle and is firmly behind our mission to develop pioneering digital solutions for improved productivity and safety in the field.
“I’m equally thrilled to have Danielle join FYLD’s board and look forward to engaging her strategic perspective on future growth, increasing market share, and deploying data-led insights as our technology continues to evolve, particularly focused on generative AI.”
Utilities, heavy civil companies and their supply chains use FYLD to leverage real-time, AI-powered site visibility to improve decision-making, remote collaboration, and operating performance. Accelerated innovation aimed at delivering better business and sustainability outcomes has enabled FYLD customers to unlock safer, greener, and more efficient operations in industries such as water, gas, electricity, highways, and construction.
To find out more about FYLD’s AI-driven platform, click here.
ENDS
Saffron Cummings, Communication Advisor, Aspect: The Strategic Communication Experts
saffron.cummings@weareaspect.com
FYLD is a leading field workforce mobility platform, enabling the safe and productive execution of operations in the heavy civils and utilities industries. Deployed throughout industry in the UK and US, as well as into South America, FYLD enables its customers to focus their attention on what matters to safely deliver their day’s operations.
Utilising transformative technologies such as natural language processing, computer vision and artificial intelligence, FYLD analyses what is taking place in the field in real-time. Operational command centres understand where their high-risk sites are, jobs at risk of delay, and emerging quality outcomes – and are empowered with data to proactively intervene and drive more jobs to completion.
Interoperable with ERPs and CRMs such as IBM Maximo and Salesforce, FYLD replaces the typical experience of today’s fieldworker of ‘an app for every problem’ with a single platform to optimise their day’s work and communications. As an interface with supply chains, FYLD’s customers gain real-time governance over work contracted out, be it compliance with site safety requirements, to real-time permissioning of job variations.
FYLD was created in 2019 as a collaboration between world-leading venture foundry Boston Consulting Group Digital Ventures (BCGDV), Ontario Teachers’ Pension Plan and incubated in the live field environment of anchor customer and shareholder SGN.
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