Aspiro launches mobile loyalty concept GreenPass for Tuborg

Aspiro Mobile Solutions is currently launching a new mobile loyalty concept for the well known beer brand Tuborg in Latvia. By sending in a code from the back of the bottle label, Tuborg’s customers can gather points, which can later be exchanged for concert tickets. Aspiro handles coupons, SMS, MMS, barcodes and mobile site for Tuborg and its customer’s GreenPass-account.Aspiro and Tuborg have generated 650 000 unique codes, which are placed on the labels of Tuborg’s beer bottles in Latvia. The customers may send in the code through an SMS. At first-time-registration, the customer receives