Apohem first pharmacy chain to launch the Astaxin Stockholm skincare line
AstaReal AB’s skincare series Astaxin Stockholm is now available at Apohem, making it the first pharmacy chain to offer the products. All products in the series feature astaxanthin as the active ingredient, and together they form a complete skincare routine.
“Apohem is a natural first partner for us in the pharmacy segment. They have strong expertise in skincare, their own skincare therapists, and a modern approach to both e-commerce and customer consultation,” says Annelie Gunnarsson, Brand Manager at AstaReal AB.
The Astaxin Stockholm skincare series has previously been available in other stores, but Apohem is the first pharmacy to offer the products.
“They have already carried the Astaxin dietary supplements in their assortment. Together with the skincare line, this now creates a complete offering for consumers who want to combine inner and outer health.”
Products from Astaxin Stockholm are also available in premium stores such as Depart.A.Mental at Arlanda Terminal 5, Miniware, and S-kliniken Östermalm. The collaboration with Apohem means the series can now reach a much broader customer base.
“With the launch at Apohem, more consumers will have the opportunity to discover and try Astaxin Stockholm. At the same time, we continue working to strengthen both the Astaxin Stockholm brand and AstaReal AB’s position as a player in evidence-based consumer health, where skincare and dietary supplements work together in a holistic solution,” says Annelie Gunnarsson, Brand Manager at AstaReal AB.
About Astaxin Stockholm
Astaxin Stockholm is AstaReal’s premium skincare series, based on the company’s world-leading research on the natural antioxidant astaxanthin. Combined with other active ingredients, the products have moisturizing and nourishing properties that support skin health. Developed in Sweden, the products combine scientifically proven efficacy with high-quality ingredients.
Read more about Astaxin® Stockholm
For more information, please contact:
Edwin Eriksson, Press Contact, +46 (0)73 975 79 19, edwin.eriksson@greatness.se
Peter Ahlm, Head of Marketing & Sales, +46 (0)73 868 48 39, peter.ahlm@astareal.se
AstaReal AB is a global leader in the production and research of natural antioxidant astaxanthin, with clinically proven solutions to enhance health and well-being. With origins in Uppsala University, Sweden, AstaReal was first to commercially produce natural astaxanthin and introduced the Astaxin supplement in 1995. The company supplies natural astaxanthin to supplement manufacturers and produces its own brand products. AstaReal is part of the AstaReal Group, fully owned by Fuji Chemical Industries Co., Ltd., with its European headquarters in Stockholm. Read more at www.astareal.se
