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  • Edwin Eriksson

    Press Contact


    +46 (0) 73 975 79 19

    • Quotes

    This is a major recognition of the product’s quality and the work behind the entire Astaxin product line. We are very proud and grateful for the support from both the Swedish Beauty Awards and all our customers.
    Annelie Gunnarsson, Brand Manager at AstaReal AB.
    It is an important step forward that ISSN clearly highlights astaxanthin in this category. It shows that the evidence has strengthened and that the ingredient is being increasingly recognized as a relevant complement for those looking to get more out of their training.
    Behnaz Shakersain, Scientific Affairs Manager at AstaReal.
    We are very pleased that our facial cleanser is being recognized in such a strong field. The Swedish Beauty Awards is an important platform for highlighting innovation and quality in skincare.
    Annelie Gunnarsson, Brand Manager at AstaReal AB.
    With this launch, we are taking the next step in expanding our range of dietary supplements, all of which are based on quality and science.
    Annelie Gunnarsson, Brand Manager at AstaReal AB.
    Vitamin D3+K2 by Astaxin is developed to help maintain strong bones, normal muscle function, and a well-functioning immune system. We will soon launch additional dietary supplements under the name ‘by Astaxin’. They are complementary to our Astaxin products, which contain astaxanthin and are carefully designed to support health and well-being.
    Annelie Gunnarsson, Brand Manager at AstaReal AB.
    Life is an important partner and gives us the opportunity to reach more people in need of products for dry skin and mucous membranes.
    Peter Carlsson, Business Area Manager at AstaReal AB.
    It’s also a valuable opportunity for us to explain the science behind astaxanthin, and the many positive effects it has – both for the skin and for overall health.
    Annelie Gunnarsson, Brand Manager at AstaReal AB.
    We’re very proud of this recognition. It reflects the commitment we put into science every day at AstaReal. To be acknowledged for our study on children’s digital eye health highlights how important it is to keep pushing research forward in areas that really impact people’s lives.
    Behnaz Shakersain, Scientific Affairs Manager, AstaReal AB.
    Apohem is a natural first partner for us in the pharmacy segment. They have strong expertise in skincare, their own skincare therapists, and a modern approach to both e-commerce and customer consultation.
    Annelie Gunnarsson, Brand Manager at AstaReal AB.
    This is a major milestone for us and proof that our products meet the most rigorous standards, both in terms of ingredient quality and overall product performance.
    Annelie Gunnarsson, Brand Manager at AstaReal AB.
    We have developed a simple, complete facial care routine. With these three new products, we offer a holistic solution under the brand Astaxin where both supplements and skincare work together to support the skin.
    Annelie Gunnarsson, Brand Manager at AstaReal AB.
    Membralife is the next step in our mission to offer high-quality health products with a strong scientific foundation, tailored to meet a clear need in the market. We are pleased to offer a product of this caliber to Swedish consumers.
    Peter Carlsson, Business Area Manager at AstaReal AB.
    I am honored to take on the role of CEO at AstaReal AB. It’s a company with a strong legacy in health and nutrition, as well as R&D. Now we will continue to drive innovation and global expansion.
    Daniel Flodqvist, CEO AstaReal AB
    Medcoat is a unique and well-proven innovation that truly makes a difference in people’s daily lives. Just like our other brands, Medcoat stands for high quality, strong scientific backing, and meets a clear consumer need.
    Peter Carlsson, Business Area Manager at AstaReal AB.
    This represents a significant milestone in expanding our distribution footprint in the Benelux market. By combining our comprehensive range of value-added solutions with Lithos Ingredients’ strong market expertise, we’re better positioned to support customer innovation and growth.
    Peter Ahlm, Head of Marketing & Sales at AstaReal
    What distinguishes the Kyolic brand is that it reflects AstaReal’s values of high quality, strong scientific foundation, and a clear demand in the consumer market. These are always our three most important criteria when considering new brands to collaborate with.
    Peter Carlsson, Business Area Manager at AstaReal
    We’ve gone from research mode to a full-scale industrial operation, but without letting go of our scientific roots. And while volumes have increased significantly, quality and precision always remain our top focus.
    Peter Forsman, Site Manager at AstaReal AB’s production facility.
    In line with our sustainability goals, we have implemented process optimizations that significantly reduce water and energy consumption per kilogram of product produced. These improvements not only enhance our operational efficiency but also minimize our environmental footprint.
    Peter Worsöe, CEO of AstaReal AB.
    What sets us apart is both what we produce and how we produce it. The most important part is protecting purity and ensuring traceability, so that we can stand behind everything that leaves our production facility.
    Kurt Haglund, Head of Quality at AstaReal AB
    Astaxanthin is one such powerful bioactive compound and a naturally occurring antioxidant. Its unique health benefits have made it a key player in fields such as skin health, sports nutrition, and cognitive function.
    Dr Pernilla Berg, Head of R&D at AstaReal.
    From the very start, we focused on exploring the algae’s potential applications across various industries. In collaboration with industrial actors, we were then able to bridge the gap between academic research and practical solutions.
    Kurt Haglund, AstaReal AB Head of Quality and a member of the original research team at Uppsala University.
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    Eye Health New E-Book Initiative from AstaReal

    AstaReal has published a new e-book exploring how eye health has evolved globally as screen usage continues to increase. “The e-book summarizes current research on how nutrition and natural astaxanthin may help support vision in an increasingly digital everyday life. We are seeing growing global interest in eye health, particularly linked to increasing screen use among both children and adults,” says Behnaz Shakersain, Scientific Affairs Manager at AstaReal AB.[AstaReal Vision Ebook.png] The e-book, Astaxanthin and the Evolution of Vision Care in a Screen-Centric World 

    Astaxin Stockholm now featured in Yasuragi’s spring treatment

    The award-winning  skincare line Astaxin Stockholm is now available at Yasuragi, one of Sweden’s most renowned spa and hotel destinations. The full range of Astaxin Stockholm products is used in Yasuragi’s treatments during the spring and is also available in their shop. “Our skincare products are integrated into the spa experience and become a natural part of the ritual – from treatment to continued skincare at home,” says Annelie Gunnarsson, Brand Manager for Astaxin Stockholm.

    AstaReal AB introduces new sustainability targets for climate impact and water consumption

    AstaReal AB today presents its Sustainability Report for 2024. The company is updating its sustainability targets with a focus on reducing emissions and water consumption in production. “For us, sustainability is about combining science, health, and responsible production in a way that works long term,” says Daniel Flodqvist, CEO of AstaReal AB.[Daniel Flodqvist.jpg] Daniel Flodqvist, CEO of AstaReal AB. AstaReal AB’s updated sustainability targets include cutting Scope 1 and 2 emissions per kg of produced product by 50 percent by 2027, using 2023 as the baseline year. The company’s

    AstaReal AB wins Facial Cleanser of the Year at the Swedish Beauty Awards 2026

    AstaReal AB’s skincare product, Astaxin Gentle Face Cleanser, was named the winner in the category Facial Cleanser of the Year at the Swedish Beauty Awards 2026, Sweden’s largest and most prestigious beauty industry award. “This is a major recognition of the product’s quality and the work behind the entire Astaxin product line. We are very proud and grateful for the support from both the Swedish Beauty Awards and all our customers", says Annelie Gunnarsson, Brand Manager at AstaReal AB.[Peter Ahlm_Annelie Gunnarsson.PNG] Peter Ahlm, Head of Marketing & Sales AstaReal AB and Annelie

    New expert consensus for astaxanthin: supports performance and recovery – without affecting training adaptation

    In a new scientific review, the International Society of Sports Nutrition (ISSN) highlights astaxanthin among antioxidants being investigated for their potential to support exercise performance and recovery, with current evidence suggesting it does not appear to blunt training adaptations. “It is an important step forward that ISSN clearly highlights astaxanthin in this category. It shows that the evidence has strengthened and that the ingredient is being increasingly recognized as a relevant complement for those looking to get more out of their training”, says Behnaz Shakersain,

    Astaxin Gentle Face Cleanser nominated for Cleanser of the Year at the Swedish Beauty Awards 2026

    AstaReal AB’s skincare product, Astaxin Gentle Face Cleanser, has been nominated in the category Facial Cleanser of the Year at the Swedish Beauty Awards 2026 , Sweden’s largest and most prestigious industry award in beauty. The winner will be announced on April 16. “We are very pleased that our facial cleanser is being recognized in such a strong field. The Swedish Beauty Awards is an important platform for highlighting innovation and quality in skincare”, says Annelie Gunnarsson, Brand Manager at AstaReal AB.[Astaxin Gentle Face Cleanser.jpg] In

    AstaReal AB launches Magnesium Supplement

    AstaReal AB is launching the dietary supplement Magnesium Total by Astaxin. Magnesium is an essential mineral that must be obtained through diet and plays a vital role in energy metabolism and normal physiological function. “We have chosen to formulate Magnesium Total by Astaxin with three high-quality forms of magnesium: magnesium bisglycinate, magnesium taurate, and magnesium malate. The product has high bioavailability, meaning the body can more easily absorb and utilize the mineral,” says Annelie Gunnarsson, Brand Manager at AstaReal AB.[Magnesium by Astaxin.jpg] Magnesium is

    AstaReal AB launches vegan Vitamin D3+K2 supplement

    AstaReal AB is launching a vegan dietary supplement containing the two vitamins D3 and K2. “Vitamin D3+K2 by Astaxin is developed to help maintain strong bones, normal muscle function, and a well-functioning immune system. We will soon launch additional dietary supplements under the name ‘by Astaxin’. They are complementary to our Astaxin products, which contain astaxanthin and are carefully designed to support health and well-being,” says Annelie Gunnarsson, Brand Manager at AstaReal AB.[Vitamin D3+K2 by Astaxin.png] Vitamin D3+K2 by Astaxin contains vitamin D3 produced from lichen —

    Hit dietary supplement Membralife now available in Life stores

    The sea buckthorn-based product line Membralife, containing a supplement and a serum, is now available at Life, one of Sweden’s leading health and supplement retail chains. “Life is an important partner and gives us the opportunity to reach more people in need of products for dry skin and mucous membranes,” says Peter Carlsson, Business Area Manager at AstaReal AB.[Membralife.jpg] Since its launch last summer, AstaReal AB-owned Membralife has shown steady growth. The dietary supplement, based on organic sea buckthorn oil with a natural content of omega-7, sold out during the initial

    The world’s strongest antioxidant soon in soy yogurt and fruit juices – astaxanthin receives EFSA approval

    AstaReal AB’s natural astaxanthin is now approved for use as an ingredient in fruit juices such as smoothies, and in dairy analogues, opening the door to entirely new food products containing astaxanthin on EU supermarket shelves. “We have worked with dedication to build a strong case supported by solid scientific evidence for astaxanthin throughout the application process, even when the process took longer than expected. Now, natural astaxanthin and all its health benefits will be accessible to many more people,” says Kurt Haglund, Quality Director at AstaReal AB.[Kurt Haglund.jpg] Kurt

    Astaxin Stockholm named Skincare Series of the Year at Stockholm Beauty Week 2025

    AstaReal AB’s skincare line Astaxin Stockholm took home two awards at Stockholm Beauty Week 2025, held on 17 November. The series was named Skincare Series of the Year, while Astaxin Stockholm Calm Face Cream won the award for Face Cream of the Year. “This is a fantastic recognition of the quality of our products and the work behind Astaxin Stockholm. We are proud and delighted that the series is receiving this appreciation,” says Annelie Gunnarsson, Brand Manager at AstaReal AB.[Vinnare SBW_Astaxin.jpg] Astaxin Stockholm is part of AstaReal AB’s world-leading research on the natural

    Astaxin Stockholm nominated for Best Skincare Routine at Stockholm Beauty Week

    AstaReal AB’s skincare line Astaxin Stockholm has been nominated in the category Best Skincare Routine at Stockholm Beauty Week, one of Sweden’s largest beauty events. “It’s also a valuable opportunity for us to explain the science behind astaxanthin, and the many positive effects it has – both for the skin and for overall health,” says Annelie Gunnarsson, Brand Manager at AstaReal AB.[Astaxin Stockholm.png] With more than 70 exhibitors and around 3,000 visitors, Stockholm Beauty Week brings together the industry, media, influencers and consumers to highlight the latest trends and

    AstaReal AB launches new website – driving knowledge and innovation in natural astaxanthin

    AstaReal AB has launched a new website, www.astareal.se, designed to better reflect the company’s identity as a science-driven leader in natural astaxanthin. The website is part of AstaReal’s ambition to continue driving development in the field and to share the knowledge that supports the company’s work. “Our goal was to create a website that reflects who we are and what we stand for – a company built on science, continuously expanding and sharing knowledge about astaxanthin and its health benefits,” says Peter Ahlm, Head of Marketing & Sales at AstaReal AB.[AstaReal AB website.png]

    AstaReal wins award for pioneering clinical study on children’s digital eye health

    [Stockholm, Sweden, 2025-09-26] – AstaReal has been awarded the Editors Award for Infant and Child Nutrition Initiative at the 2025 NutraIngredients-Asia Awards. The recognition comes for conducting the world’s first clinical trial on digital eye health in children, demonstrating that astaxanthin supplementation can effectively reduce both chronic and acute digital eye strain while enhancing objective measures of visual performance. “This entry tackled an issue that is less talked about in the children’s health space. The investment in a first-of-its-kind clinical trial was described as a

    Apohem first pharmacy chain to launch the Astaxin Stockholm skincare line

    AstaReal AB’s skincare series Astaxin Stockholm is now available at Apohem, making it the first pharmacy chain to offer the products. All products in the series feature astaxanthin as the active ingredient, and together they form a complete skincare routine. “Apohem is a natural first partner for us in the pharmacy segment. They have strong expertise in skincare, their own skincare therapists, and a modern approach to both e-commerce and customer consultation,” says Annelie Gunnarsson, Brand Manager at AstaReal AB.[Astaxin Stockholm.png] The Astaxin Stockholm skincare series has

    Astaxin Stockholm among the first Swedish skincare lines to be approved in China – AstaReal AB takes another step into one of the world’s largest markets

    As one of the first Swedish skincare lines, Astaxin Stockholm from AstaReal AB has now received official NMPA registration in China. This is a mandatory step to enable sales in physical retail stores in China. Until now, Astaxin skincare could only be sold cross-border. “This is a major milestone for us and proof that our products meet the most rigorous standards, both in terms of ingredient quality and overall product performance,” says Annelie Gunnarsson, Brand Manager at AstaReal AB.[Astaxin Stockholm.png] The approved registration of the Astaxin Stockholm skincare line means the

    AstaReal AB extends Astaxin Stockholm skincare line – launches three new premium products

    AstaReal continues its commitment to high-quality skincare by expanding its Astaxin Stockholm line with three new products: an eye cream, a gentle face cleanser, and a moisturizing hand cream. All products in the series share a common ingredient, astaxanthin, and together they form a complete skincare routine. “We have developed a simple, complete facial care routine. With these three new products, we offer a holistic solution under the brand Astaxin where both supplements and skincare work together to support the skin”, says Annelie Gunnarsson, Brand Manager at AstaReal AB.[Astaxin

    AstaReal AB launches Membralife – new series of sea buckthorn products for skin and mucous membranes

    AstaReal AB is taking another step in its consumer-focused strategy by launching Membralife, a new series of sea buckthorn products developed to treat and prevent dry skin and mucous membranes. The Membralife series consists of two products – a dietary supplement in capsule form and a serum. “Membralife is the next step in our mission to offer high-quality health products with a strong scientific foundation, tailored to meet a clear need in the market. We are pleased to offer a product of this caliber to Swedish consumers,” says Peter Carlsson, Business Area Manager at AstaReal AB.[Peter

    AstaReal AB appoints Daniel Flodqvist as new CEO

    Swedish supplement company AstaReal AB appoints Daniel Flodqvist as the new Chief Executive Officer. He succeeds Peter Worsöe, who, after five years leading the Swedish company, will transition to a new role as CEO of AstaReal Inc. in North and South America. “I am honored to take on the role of CEO at AstaReal AB. It’s a company with a strong legacy in health and nutrition, as well as R&D. Now we will continue to drive innovation and global expansion,” says Daniel Flodqvist.[Daniel Flodqvist.jpg] Daniel Flodqvist, new CEO of AstaReal AB. The newly appointed CEO at AstaReal, Daniel

    AstaReal AB Expands Product Portfolio – Acquires Unique Swallowing Aid Medcoat

    AstaReal AB is adding the patented swallowing aid Medcoat to its product portfolio in Sweden. The product coats tablets with a smooth, taste-improving layer that makes them easier to swallow – a significant help for children, the elderly, and patients with swallowing difficulties. “Medcoat is a unique and well-proven innovation that truly makes a difference in people’s daily lives. Just like our other brands, Medcoat stands for high quality, strong scientific backing, and meets a clear consumer need,” says Peter Carlsson, Business Area Manager at AstaReal AB.[Medcoat.jpg] Medcoat was

    AstaReal expands Benelux presence – new agreement with Lithos Ingredients

    AstaReal has entered into a new distribution agreement with Lithos Ingredients, a subsidiary of the Lithos Food Group, to increase the availability of AstaReal® Astaxanthin in Belgium, Luxembourg, and the Netherlands. The agreement covers the AstaReal Astaxanthin ingredients in various forms, including bulk finished formulations, capsules, and softgels. “This represents a significant milestone in expanding our distribution footprint in the Benelux market. By combining our comprehensive range of value-added solutions with Lithos Ingredients’ strong market expertise, we’re better positioned

    Established Health Supplement Gets New Owner – AstaReal Makes Big Push in Consumer Market

    AstaReal is making a significant move into the consumer market by expanding its portfolio for the Swedish and Norwegian markets with the well-known health brand Kyolic. This means the company, a global leader in natural astaxanthin, is further strengthening its position in evidence-based health products. "What distinguishes the Kyolic brand is that it reflects AstaReal’s values of high quality, strong scientific foundation, and a clear demand in the consumer market. These are always our three most important criteria when considering new brands to collaborate with," says Peter Carlsson,

    Producing natural astaxanthin for the world – The AstaReal AB way

    When AstaReal AB began producing natural astaxanthin in the mid-90s, it was in a modest facility in Gustavsberg, just outside Stockholm. Back then, volumes were small, and the production process was being tested along the way. Today, that same site has transformed into a full-scale production plant with highly standardized processes, home to the global market leader in natural astaxanthin. “We’ve gone from research mode to a full-scale industrial operation, but without letting go of our scientific roots. And while volumes have increased significantly, quality and precision always remain

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