The world’s strongest antioxidant soon in soy yogurt and fruit juices – astaxanthin receives EFSA approval
AstaReal AB’s natural astaxanthin is now approved for use as an ingredient in fruit juices such as smoothies, and in dairy analogues, opening the door to entirely new food products containing astaxanthin on EU supermarket shelves.
“We have worked with dedication to build a strong case supported by solid scientific evidence for astaxanthin throughout the application process, even when the process took longer than expected. Now, natural astaxanthin and all its health benefits will be accessible to many more people,” says Kurt Haglund, Quality Director at AstaReal AB.
Kurt Haglund, Quality Director at AstaReal AB.
After nearly two decades of work, AstaReal AB has received approval from the European Food Safety Authority (EFSA) for its natural astaxanthin as a food ingredient. The method for producing natural astaxanthin using microalgae was developed in Uppsala almost 40 years ago.
“Astaxanthin is well known for its powerful antioxidant properties. Studies indicate that it strengthens the immune system, improves muscle endurance and recovery, and supports both skin and eye health,” says Kurt Haglund.
“In addition to conventional products, we will also explore functional foods such as plant-based protein drinks where astaxanthin can offer additional health benefits,” says Peter Ahlm, Head of Marketing & Sales at AstaReal AB.
Major commercial opportunities
For AstaReal AB, approval from EFSA marks the beginning of a new era.
“The first step now is to identify partners with strong innovation capability and in-house R&D resources – actors who share our commitment to quality, safety, and a solid scientific foundation,” says Peter Ahlm.
EFSA’s opinion was published on December 3rd, and the decision will enter into force six months later. AstaReal AB will then have five years of exclusivity as the supplier of natural astaxanthin for the approved product categories within the EU.
“Our goal is to have the first products on the shelves in 2026. With strong market potential across several EU countries, we foresee astaxanthin becoming a natural ingredient in the healthy foods of the future,” says Peter Ahlm, Head of Marketing & Sales at AstaReal AB.
For more information, please contact:
Edwin Eriksson, Press Contact, +46 (0)73 975 79 19, edwin.eriksson@greatness.se
Peter Ahlm, Head of Marketing & Sales, +46 (0)73 868 48 39, peter.ahlm@astareal.se
AstaReal AB is a global leader in the production and research of natural antioxidant astaxanthin, with clinically proven solutions to enhance health and well-being. With origins in Uppsala University, Sweden, AstaReal was first to commercially produce natural astaxanthin and introduced the Astaxin supplement in 1995. The company supplies natural astaxanthin to supplement manufacturers and produces its own brand products. AstaReal is part of the AstaReal Group, fully owned by Fuji Chemical Industries Co., Ltd., with its European headquarters in Stockholm. Read more at www.astareal.se
