AstaReal AB launches new website – driving knowledge and innovation in natural astaxanthin

AstaReal AB has launched a new website, www.astareal.se, designed to better reflect the company’s identity as a science-driven leader in natural astaxanthin. The website is part of AstaReal’s ambition to continue driving development in the field and to share the knowledge that supports the company’s work.

“Our goal was to create a website that reflects who we are and what we stand for – a company built on science, continuously expanding and sharing knowledge about astaxanthin and its health benefits,” says Peter Ahlm, Head of Marketing & Sales at AstaReal AB.

The new website brings together AstaReal’s research, products and expertise in a clearer format, strengthening the company’s digital presence.

“Our company story begins with research, and that’s the message we want to convey. The new website shows how science, products and insights are connected – and how they drive us forward.”

The website has been developed with a focus on accessibility and user experience and is available in English. The project was carried out by the web agency Sunbird in collaboration with Greatness PR.

Visit the new website at www.astareal.se.

For more information, please contact:
Edwin Eriksson, Press Contact, +46 (0)73 975 79 19, edwin.eriksson@greatness.se
Peter Ahlm, Head of Marketing & Sales, +46 (0)73 868 48 39, peter.ahlm@astareal.se

AstaReal AB is a global leader in the production and research of natural antioxidant astaxanthin, with clinically proven solutions to enhance health and well-being. With origins in Uppsala University, Sweden, AstaReal was first to commercially produce natural astaxanthin and introduced the Astaxin supplement in 1995. The company supplies natural astaxanthin to supplement manufacturers and produces its own brand products. AstaReal is part of the AstaReal Group, fully owned by Fuji Chemical Industries Co., Ltd., with its European headquarters in Stockholm. Read more at www.astareal.se