AstaReal AB wins Facial Cleanser of the Year at the Swedish Beauty Awards 2026
AstaReal AB’s skincare product, Astaxin Gentle Face Cleanser, was named the winner in the category Facial Cleanser of the Year at the Swedish Beauty Awards 2026, Sweden’s largest and most prestigious beauty industry award.
“This is a major recognition of the product’s quality and the work behind the entire Astaxin product line. We are very proud and grateful for the support from both the Swedish Beauty Awards and all our customers", says Annelie Gunnarsson, Brand Manager at AstaReal AB.
Peter Ahlm, Head of Marketing & Sales AstaReal AB and Annelie Gunnarsson, Brand Manager AstaReal AB.
In its motivation, the jury highlights the high quality and gentle properties of Astaxin Gentle Face Cleanser:
“A stable and reliable cleanser is the best foundation for any skincare routine. This year’s winner delivers on all points, leaving even the most sensitive skin clean, soft, and comfortably hydrated. It is also fragrance-free and developed and produced in Sweden.”
In the category Facial Cleanser of the Year, Astaxin Gentle Face Cleanser competed alongside products from Elemis, Comfort Zone, and La Roche-Posay.
“Winning shows that our product meets the very highest standards in terms of formulation, functionality, and user experience. It also gives us further momentum to continue developing science-based products and reaching even more consumers”, says Annelie Gunnarsson.
Each year, the Swedish Beauty Awards brings together leading industry players and highlights products and innovations that have made an impact over the past year. In this year’s edition, 76 member companies participated with a total of 455 products. The entries are evaluated by an independent jury consisting of journalists, skincare therapists, and other industry specialists, who test the products over several months based on criteria such as effectiveness, user experience, and product claims.
Read more about Astaxin Gentle Face Cleanser
For more information, please contact:
Edwin Eriksson, Press Contact, +46 (0)73 975 79 19, edwin.eriksson@greatness.se
Peter Ahlm, Head of Marketing & Sales, +46 (0)73 868 48 39, peter.ahlm@astareal.se
AstaReal AB is a global leader in the production and research of natural antioxidant astaxanthin, with clinically proven solutions to enhance health and well-being. With origins in Uppsala University, Sweden, AstaReal was first to commercially produce natural astaxanthin and introduced the Astaxin supplement in 1995. The company supplies natural astaxanthin to supplement manufacturers and produces its own brand products. AstaReal is part of the AstaReal Group, fully owned by Fuji Chemical Industries Co., Ltd., with its European headquarters in Stockholm. Read more at www.astareal.se
