Avail Intelligence announces enhanced capabilities for email personalization

New email personalization module offers self-learning recommendations, more merchandiser control, and pre-integrated support for leading email service providers.

Avail Intelligence, Europe's leading provider of online merchandising solutions, today announced the launch of a new email personalization module for its Avail Behavioral Merchandising™ platform.

The functionality, available immediately, enables merchandising and marketing managers to quickly and effortlessly launch email campaigns with product recommendations that are personalized to each recipient in realtime.

"Consumers will benefit by receiving relevant, engaging email campaigns, which in turn has been proven to increase email open rates and email-driven sales revenues for the retailer", said Pontus Kristiansson, CEO of Avail Intelligence.

The personalization builds on shopper preferences, implicit in their purchase history and product interests as expressed on the retailer's site. By using sophisticated algorithms developed by Avail Intelligence, that understanding is then matched against similar data from the retailer's entire customer base, and used to select which products to recommended to each recipient for maximum results.

When a customer opens their email and responds to the recommendations, Avail's algorithms learn from the response, refining the recommendations for those recipients who have yet to open their emails, and removing recommendations for items that have gone out of stock.

Through the Avail Control Panel, retailers can control and focus the recommendations, e.g., to highlight new products or products on sale. In the same interface, merchandisers can also design the recommendations and then simply copy them into their email template. At launch, Avail offers pre-integrated support for eight of the world's leading email service providers. 

On March 28, at 3PM CEST, Avail will host a launch webinar "Getting started with email personalization". To learn more and register, visit http://www.avail.net/campaigns/getting-started-with-email-personalization/.

For more information, please contact:
David Johansson
Marketing Director, Avail Intelligence 
Phone: +46 40 121217
Email: david.johansson@avail.net

About Avail Intelligence (www.avail.net)
Avail Intelligence provides solutions that enable retailers to control, automate and personalize all their online merchandising with ease.

By always recommending the right products at the right time to each person, Avail's clients create engaging, satisfying shopping experiences, that boost retail performance, lifting conversion, order value, margins and loyalty.
Combining sophisticated recommendation technology, expert merchandising services and dedicated support, delivered through a network of local offices and partners, has made Avail the preferred choice of multinational retailers, such as Redcats / La Redoute, Game, and Neckermann.

Fast-growing Avail is a “Deloitte Technology Fast500 EMEA” winner, headquartered in Sweden and with offices across Europe and the US.