Avarda and Engelsons Form New Partnership to Strengthen the Customer Payment Experience Across Europe
Stockholm – 2025.12.19 – Avarda, a leading provider of white-label payment solutions, is pleased to announce that Engelsons, a well-established retail company known for its quality outdoor and workwear, has chosen Avarda Checkout as its new payment solution provider in Sweden, Finland, Denmark, and Germany.
The partnership enables Engelsons to offer a modern and customer-centric checkout experience, including all relevant local payment methods, while ensuring that customers remain within the Engelsons brand environment throughout the entire purchase journey — from the first transaction to settlement.
Ensuring brand identity
Engelsons has managed online payments for many years and wanted a partner that could support both scalability and a strong customer experience. Avarda’s white-label model ensures that the checkout remains fully aligned with Engelsons’ brand identity and customer journey, which was a key factor in the decision.
“For us, it was essential to maintain our brand presence throughout the entire shopping experience,” says Stefan Engelson, CEO and Founder at Engelsons. “Avarda’s solution allows us to do that while giving our customers access to the payment methods they prefer.”
With Avarda’s unique afterflow feature, PayFrame, Engelsons now allows customers to manage their invoice payments directly on Engelsons’ site. This setup strengthens Engelsons’ ownership of the customer relationship and transaction data, while creating a simpler, more engaging, and more convenient experience for the end user.
“We’re proud to support Engelsons as they continue to grow across Europe,” says Tomas Bromander, Head of New Business at Avarda. “Our collaboration ensures they can offer a localised and data-driven payment experience to every customer, while maintaining the Engelsons experience.”
Future-Proof Platform through Viskan
Engelsons uses the Viskan e-commerce platform, built for frictionless upscaling and the ability to handle very high traffic and order volumes. The integration has been carried out in close collaboration between Viskan and Avarda. The partnership brings together Viskan’s deep expertise and Avarda’s flexible payment technology to deliver a seamless, scalable solution tailored to Engelsons’ growth ambitions in the Nordics and beyond.
Expansion into Germany through Ratepay partnership
As part of the launch, Avarda is expanding the checkout into the German market. Through Avarda’s partnership with Ratepay, the checkout will include local payment options such as SEPA Direct Debit and invoice — both of which are among the most preferred payment methods in Germany.
According to EHI's report, SEPA Direct Debit accounts for around 45% of online transactions, while invoice payments represent approximately 50%, making them the second most used payment method among German consumers.
Comprehensive Payment and Shipping Selector
Avarda enables Engelsons to offer the right payment methods and shipping choices in every market, powered by Avarda’s tailor-made, integrated shipping selector. The Avarda Checkout also includes modern Pay Now options such as mobile wallets, Apple Pay, and Google Pay, processed by Checkout.com and available across all four markets.
For Pay Later, Engelsons' customers can choose between invoice, installment plans across the Nordics, and in addition, new Pay in 3 option in Germany.
Best-in-class B2B payments
The partnership also covers B2B payments through Avarda’s partner Two, a leading B2B payment provider. This ensures a unified and efficient checkout experience across both B2C and B2B segments, supporting Engelsons’ continued growth in the business customer market.
About Avarda
Avarda is a leading payment solution provider in the Nordic region, offering complete checkout solutions designed to maximize conversion and repurchase rates. Through white-label payments, Avarda empowers retailers to own the customer journey, creating fully branded checkout and post-purchase experiences that enhance brand identity and loyalty. Avarda’s customizable solutions are designed to boost conversion and integrate seamlessly with business operations.
For media enquiries: pr@avarda.com
Visit: www.avarda.com
About Engelsons
Founded in 1974 and based in Falkenberg, Sweden, Engelsons is a family-owned retailer specializing in outdoor, hunting, leisure, and workwear. The company is known for combining quality, functionality, and value, offering durable products designed to withstand Nordic weather and active lifestyles.
Engelsons has built a strong and loyal customer base through both its online store and physical showroom, focusing on straightforward service, fast deliveries, and a trustworthy shopping experience. With steady growth over the years, the company continues to expand into new markets while staying true to its roots — offering reliable gear for work and outdoor life.
Visit: www.engelsons.se
Samira Karlsson
Presskontakt
Marketing Manager
pr@avarda.com
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