Avensia Helps Businesses Make Smarter Decisions in Ever-Changing Market Conditions
Modern commerce expert Avensia announces a new partnership with global digital experience analytics provider Contentsquare. Working with Contentsquare, Avensia will be able to help commerce businesses transform into agile and data-driven organizations in order to quickly respond to the ever-changing market conditions. The two companies are already working together with shared retail customers.
In today’s challenging commerce landscape understanding the customer – their needs, preferences and behaviors – is crucial. This detailed understanding is the key to providing relevant, personalized shopping experiences that ultimately help businesses stay competitive. Avensia’s commerce advisors have extensive experience supporting businesses with the strategies, processes and data analytics needed to optimize customer experiences and drive long-term customer loyalty. Now they can also offer the market leading end-to-end solution for digital experience insights.
“The Contentsquare solution is a great addition to our tech portfolio complementing our advisory services perfectly”, says Jens Axelsson, VP Customer Experience at Avensia. “We can now enable our customers to quickly dive deep into behavioral data to understand the root cause of problems and take actions that’ll have an immediate effect on their bottom line. Because holistic customer insights mean smarter decision-making,” Jens Axelsson continues.
Together, Avensia and Contentsquare support Norwegian omnichannel fashion brand Stormberg. The brand has worked closely with the Avensia team since the launch of their current e-commerce site in 2021. Therefore, they tasked Avensia to support a better understanding of customer behavior and decision-making founded in data rather than a gut feeling.
“We trusted Avensia to recommend the best tool for our organization since they know our business, team and ambitions well. Together with Avensia and Contentsquare we are now taking a step into the future with detailed data insights and a complete understanding of our customers’ online behavior. This will help us stay on top of change, trends and most importantly – stay ahead of competition,” says Anders Sundsrud, Head of SEO & CRO at Stormberg.
Avensia’s advisors are familiar with and advocates of the Contentsquare platform, allowing them to support customers far beyond initial implementation, training and configuration. Many businesses lack the time and internal resources to monitor data, analyze patterns and take appropriate action on a daily basis. Here, Avensia can provide services to proactively recommend optimization tactics based on data insights from the Contentsquare tool.
“We are excited about partnering with Avensia and to work together with their amazingly skilled team who can help customers to harvest the full value of Contentsquare. We look forward to empowering brands in the retail industry and beyond with actionable behavioral data to help them deliver better online experiences, improve customer happiness and ultimately accelerate their growth,” says Ossi Savolainen, Regional Vice President, Sweden at Contentsquare.
About Avensia
At Avensia, we are experts in modern commerce. Our talented team provides businesses with tailored strategies and the most relevant technology for e-commerce, omnichannel, customer experience, and information management. With 20+ years of experience and more than 350 modern commerce experts, we’ve got the power to help B2C and B2B companies across Europe, North America and APAC accelerate growth each day for long-term success. Learn more at avensia.com.
About Contensquare
Contentsquare is a leading digital experience analytics platform that empowers businesses to understand and optimize the user experience across web, mobile, and app platforms. Its AI-powered platform provides rich and contextual insight into customer behaviors, feelings and intent — at every touchpoint in their journey — enabling businesses to build empathy and create lasting impact.
More than 1300 leading brands use Contentsquare to grow their business, deliver more customer happiness and move with greater agility in a constantly changing world. Its insights are used to optimize the experience on over 1.3 million websites worldwide. For more information, visit contentsquare.com.
For more information, please contact:
Jens Axelsson, VP Customer Experience at Avensia, jens.axelsson@avensia.com
Erica Ashner, Media Contact at Contentsquare, Erica.Ashner@Contentsquare.com
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