BabyWorld Selects Avensia to Create Complete Omnichannel Offering
Modern commerce expert Avensia has signed a new agreement with BabyWorld to build a brand new omnichannel platform that connects the physical and digital buying experience.BabyWorld operates ten physical stores across Sweden as well as an e-commerce site offering more than 40,000 products for families and children. Since opening the first store in Uppsala, Sweden back in 2015 and launching the e-commerce site the following year the company has grown record-fast organically and through acquisitions. Today, BabyWorld has a yearly turnover of approximately 350 MSEK (