Avid chooses Broadcast Video Expo North to debut Media Composer 6 and Pro Tools 10 in the UK
10 November 2011 – Avid® today announced that Broadcast Video Expo North (BVE North) will mark the UK debut for the latest versions of the company’s recently released flagship video and audio editing solutions - Avid Media Composer® 6, Avid Pro Tools® 10 and Avid Pro Tools|HDX®. BVE North runs from the 16-17 November in Manchester.
Launched just last week, Media Composer 6 has been rebuilt from the ground up on an entirely new, open, 64-bit architecture that raises the bar for performance, flexibility and productivity. With this version, Avid introduces a sleek, new user interface designed to speed up workflows while preserving the same functionality. Media Composer 6 also now includes support for third-party hardware from AJA Video Systems, Blackmagic Design, Bluefish444, Matrox and MOTU. In addition, AVCHD and Red Epic support with Avid Media Access (AMA) and an Avid DNxHD 444 codec have been added, as well as support for the Avid Artist Color control surface.
Enhancements to Media Composer have also been made to meet the growing demands of stereoscopic editing. A familiar and trusted editorial process can be maintained with Media Composer’s new, industry-defining 3D stereoscopic workflows that offer full resolution, real-time editing, mixed eye workflows as well as a deep toolset, with title and conversion control. Editors can also easily export metadata into Avid or other third-party finishing systems for grading and high-end effects.
At the show, a raft of Avid resellers and partners will showcase the new software and hardware and demonstrate how Avid solutions integrate seamlessly into existing tapeless workflows and with third-party applications.
Avid resellers exhibiting at BVE North include:
- Root 6 - demonstrating Media Composer 6’s stereoscopic enhancements and openness to third-party hardware and tapeless workflows with Avid Interplay Media Asset Management® and Avid ISIS® shared storage solution
- The Picture Exchange and Altered Images – showcasing Media Composer 6 workflows and Avid ISIS shared storage
- Mediaspec and HHB – demonstrations of the latest Avid audio workflows with Avid Pro Tools|HDX hardware and Pro Tools 10 software
“We’re excited to use the first Broadcast Video Expo North as the UK launch-pad for Media Composer 6, Pro Tools 10 and Pro Tools|HDX,” said Simon Hayward, regional sales director of Northern and Southern Europe at Avid. “We’ve seen the London show, held annually in February, grow in popularity year-on-year and we’re sure that Manchester will quickly become a staple in people’s calendars. We’ve made exciting enhancements to Media Composer and Pro Tools and our resellers and partners are looking forward to showcasing them at BVE North.”
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Notes to editors
If you’d like to book a demonstration of Media Composer 6, featuring the new stereoscopic enhancements, at BVE North please contact Louise Wells at Red Lorry Yellow Lorry, louisew@rlyl.com, +44 (0) 20 7403 8878.
Louise Wells, Red Lorry Yellow Lorry, louisew@rlyl.com, 44 (0) 207 403 8878
About Avid
Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world – from the most prestigious and award-winning feature films, music recordings, television shows, live concert tours and news broadcasts, to music and movies made at home. Some of Avid’s most influential and pioneering solutions include Media Composer®, Pro Tools, Interplay®, ISIS®, VENUE, Sibelius®, System 5, and Avid® Studio. For more information about Avid solutions and services, visit www.avid.com, Flickr, Twitter and YouTube; connect with Avid on Facebook; or subscribe to Avid Industry Buzz.
© 2011 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements and availability are subject to change without notice. All prices are MSRP for the U.S. and Canada only and are subject to change without notice. Contact your local Avid office or reseller for prices outside the U.S. and Canada. Avid, the Avid logo, Fast Track, M-Audio, Media Composer, Pro Tools, Interplay, ISIS, Sibelius, and Avid Studio are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners.
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