Avid Everywhere Momentum Builds in Europe with Wide Adoption of Avid Pro Tools | S6 Control Surface
Post production facilities and educational academies embrace Avid Everywhere to streamline workflows, boost efficiency and facilitate collaboration
Burlington, MA, 4 September 2014 – Avid® (OTC: AVID) today announced that customers across Europe are now embracing Avid Everywhere™ through the installation of Avid Pro Tools® | S6 control surfaces to streamline workflows, increase operational efficiencies, and collaborate more effectively across their organisations.
Part of the Avid Artist Suite of creative tools for audio production, powered by the Avid MediaCentral Platform (the technological foundation of Avid Everywhere), Pro Tools | S6 gives audio professionals a powerful solution for managing workflows in the most demanding production environments at post production houses, recording studios, and educational institutions.
Pro Tools | S6 enables mixing professionals to concentrate on creating the very highest quality content without being limited by their technology tools. Pinaxa Studio, a state-of-the-art music recording studio in Milan, Italy, selected the system to empower their creativity. Pinaxa sound and mixing engineer Pino Pischetola, noted, "Pro Tools | S6 has gone above and beyond my expectations. The new technology helps to creatively inspire me and I'm so happy with my choice. After you start working with Pro Tools | S6, you will not go back to anything else - it really is a new approach to mixing!”
Beyond post production facilities, among the early adopters of Pro Tools | S6 are educational institutions, colleges, and academies throughout Europe including Hochschule der populären Künste (HDPK), one of the largest universities for music and media production in Germany, and SSR, the UK’s first audio engineering school. Pro Tools | S6 enables educational institutions to give students access to the latest industry-standard tools and adapt their curriculum to meet evolving audio production challenges. According to Tom Aston, technical director at SSR, “Our investment in Pro Tools | S6 underscores our commitment to providing the latest and most industry-relevant technology to our students. SSR has always been a pioneer in education and we’re extremely proud to continue this ethos with Pro Tools | S6.”
“Since its release less than a year ago, the excitement and interest in Pro Tools | S6 has been enormous,” said Tim Hurrell, director of EMEA Audio at Avid. “As one of the newest components of Avid Everywhere, the S6 is already demonstrating considerable success in helping our customers connect more effectively, efficiently, and profitably with consumers. It is elevating their ability to create the best sounding mixes even under the pressure of aggressive project schedules and budgets. We are proud to continue to be the technology force behind Europe’s – and the world’s – most creative and successful audio professionals.”
With its modular, flexible, and open architecture, Pro Tools | S6 provides both a highly innovative solution for creating the best sounding mixes today, and a framework for incorporating new technologies and techniques in the future. Pro Tools | S6 will be showcased at IBC (booth #7.J20), where Films at 59, one of the UK’s early adopters, will share how they’re using it on the main stage.
Josh Paterson, Red Lorry Yellow Lorry, joshp@rlyl.com, 44 (0) 207 403 8878
About Avid
Through Avid Everywhere™, Avid delivers the industry's most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption for the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, music recordings, and television shows, to live concerts and news broadcasts. Industry leading solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Twitter, YouTube, LinkedIn, Google ; or subscribe to Avid Blogs.
© 2014 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, Interplay, ISIS, Media Composer, Pro Tools, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners.
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