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Avid iNEWS Command 3.0 Brings Instinctive Graphics and Video Control to the iPad

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Burlington, MA, 10 April 2012 Avid (NASDAQ: AVID) today announced the availability of the Avid iNEWS Command 3.0 on iPad shotbox app, which enables users of Command to control playout of graphics and video while on-air from an iPad. Command supports a variety of graphics platforms including Avid Motion Graphics™ and Chyron HyperX, as well as several video servers including Avid AirSpeed and Omneon Spectrum.

“The iNEWS Command iPad app lets our customers instinctively control on-air graphics and video events in a wide range of applications, such as live or recorded broadcasts and election coverage,” said Bill Hadsell, senior product manager at Avid. “This new app puts complete content control into the hands of on-air talent so they can tell the most compelling stories right from their device. And best of all, the intuitive interface means there is no training necessary.”

Aside from the shotbox iPad app, iNEWS Command 3.0 offers significantly enhanced graphics control features such as editing graphics templates directly from the Command workstation UI – allowing users to fix mistakes on the fly right up to air time.

Availability

The Command shotbox app is expected to be available in Q2 of 2012 and will be offered for free on the iTunes App Store. Customers must first purchase a low cost iNEWS Command device license to operate this functionality as an extension of the iNEWS Command system.

Live demonstrations will be shown at the upcoming 2012 NAB Show in Las Vegas at the Avid booth SU902.

Joanna Clark, Red Lorry Yellow Lorry, joannac@rlyl.com, 44 (0) 207 403 8878

About Avid

Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world – from the most prestigious and award-winning feature films, music recordings, television shows, live concert tours and news broadcasts, to music and movies made at home. Some of Avid’s most influential and pioneering solutions include Media Composer®, Pro Tools, Interplay®, ISIS®, VENUE, Sibelius®, System 5, and Avid® Studio. For more information about Avid solutions and services, visit www.avid.com, Flickr, Twitter and YouTube; connect with Avid on Facebook; or subscribe to Avid Industry Buzz.

© 2012 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements and availability are subject to change without notice.  All prices are MSRP for the U.S. and Canada only and are subject to change without notice.  Contact your local Avid office or reseller for prices outside the U.S. and Canada.  Avid, the Avid logo, Fast Track, M-Audio, Media Composer, Pro Tools, Interplay, ISIS, Sibelius, and Avid Studio are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products.  All other trademarks are the property of their respective owners.

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