Avid Interplay Production Surpasses 1000 Installations
Production efficiencies drive growing adoption
Burlington, MA, 2 April 2012— Avid’s (NASDAQ: AVID) Interplay Production asset management solution set a milestone by topping the 1000 customer mark on the strength of its ability to drive production efficiencies. Interplay Production serves as the foundation of real-time production, with advanced management, interoperation, and collaborative capabilities that provide customers the business value they need to compete effectively in today’s rapidly-evolving media market.
Since 2006, Interplay Production has helped media producers make better use of their resources by making media easy to find and use, automating non-creative tasks, and working with Avid and third party editing, video server, archive, and other systems. Deep integration with Avid Media Composer 6, NewsCutter 10, and Pro Tools 10 editors and coordinated editorial processes provides accelerated and efficient production that keeps customers competitive. In addition, support for third party applications, such as Apple’s Final Cut Pro, have broadened the system’s acceptance. More than 100 technology partners and customers have taken advantage of the Interplay Web Services API to extend workflows and create custom solutions.
“What this technology is enabling us to do is to work so much more efficiently than we were in the past”, said Joel Olicker, CEO of Powderhouse Productions. “It just changes the vibe so the creative spark stays alive. It truly enhances the quality of the work day and the experience of the people who are involved.”
“We are seeing the demand for Interplay Production grow substantially, clearly demonstrating the strong need for an affordable production asset management solution compatible with many different formats,” said Dana Ruzicka, vice president of Segment and Product Marketing at Avid. “As the landscape of the broadcast and media production industries change, producers are looking for solutions that help them most effectively adapt to those changes.”
Interplay Production is available in configurations that serve entry-level to enterprise customers seeking to raise efficiency, increase output, and address new business opportunities. To learn more, visit http://www.avid.com/US/products/family/Interplay/Production.
Joanna Clark, Red Lorry Yellow Lorry, joannac@rlyl.com, 44 (0) 207 403 8878
About Avid
Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world – from the most prestigious and award-winning feature films, music recordings, television shows, live concert tours and news broadcasts, to music and movies made at home. Some of Avid’s most influential and pioneering solutions include Media Composer®, Pro Tools, Interplay®, ISIS®, VENUE, Sibelius®, System 5, and Avid® Studio. For more information about Avid solutions and services, visit www.avid.com, Flickr, Twitter and YouTube; connect with Avid on Facebook; or subscribe to Avid Industry Buzz.
© 2012 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements and availability are subject to change without notice. All prices are MSRP for the U.S. and Canada only and are subject to change without notice. Contact your local Avid office or reseller for prices outside the U.S. and Canada. Avid, the Avid logo, Fast Track, M-Audio, Media Composer, Pro Tools, Interplay, ISIS, Sibelius, and Avid Studio are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners.
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