Avid Showcases its Sports Broadcasting Solutions at Sportel 2011

10-13 October 2011 – Booth C03

6 October 2011 – At Sportel Monaco, from 10-13 October 2011, Avid will present its range of industry-leading solutions that enable sports organisations and broadcasters to create, manage, distribute and monetise compelling sports content across multiple devices - and ultimately deliver a more engaging experience to sports fans.

For sports production and broadcasting, Avid provides end-to-end tailored workflows comprising its award-winning* solutions. These include Avid Interplay Media Asset Manager, a system that efficiently stores, manages and monetises media content; Avid ISIS, a market-leading shared storage system; and Avid Media Composer, the industry-standard professional video editing system. Avid will also highlight Avid InGame, a complete production workflow that’s specifically designed for sports organisations to build stronger franchise brands and enhance fan experiences. This affordable workflow package includes best-of-breed storage, asset management and archiving tools, as well as support for third-party applications.

“We’re delighted to be returning to Sportel for a third year,” said Simon Hayward, Regional Sales Director, Northern and Southern Europe, Avid. “The sports market is a growing area of focus for Avid. Our solutions are specifically designed to enable our customers to quickly and easily create, manage and share content for broadcasting sporting events. We have a long heritage of working with broadcasters and sports organisations to deliver sports coverage to millions of viewers, and some of the greatest sporting events in the world are delivered using Avid technology.”

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• *Avid Interplay Media Asset Manager won the 2010 CSI Award for Best asset management solution
  *Avid Media Composer won the 2010 TV Technology Star Award and the 2010 Broadcast Engineering Pick Hit Award at NAB 2010

Louise Wells, Red Lorry Yellow Lorry, louisew@rlyl.com, 44 (0) 207 403 8878

About Avid

Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world – from the most prestigious and award-winning feature films, music recordings, television shows, live concert tours and news broadcasts, to music and movies made at home. Some of Avid’s most influential and pioneering solutions include Media Composer®, Pro Tools, Interplay®, ISIS®, VENUE, Sibelius®, System 5, and Avid® Studio. For more information about Avid solutions and services, visit www.avid.com, Flickr, Twitter and YouTube; connect with Avid on Facebook; or subscribe to Avid Industry Buzz.

© 2011 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements and availability are subject to change without notice.  All prices are MSRP for the U.S. and Canada only and are subject to change without notice.  Contact your local Avid office or reseller for prices outside the U.S. and Canada.  Avid, the Avid logo, Fast Track, M-Audio, Media Composer, Pro Tools, Interplay, ISIS, Sibelius, and Avid Studio are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products.  All other trademarks are the property of their respective owners.

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