TV2 Selects Avid to Boost Operational Efficiencies and Increase Productivity
Avid continues strong growth in Eastern Europe with another end-to-end ‘creation to distribution’ production workflow implementation
BURLINGTON, MA, 22 April 2014 – Avid® (OTC: AVID) today announced continued momentum in Eastern Europe with TV2, one of the largest commercial entertainment channels in Hungary, bolstering its existing Avid workflow with an investment in Avid’s leading cloud-based solutions. In making this move, TV2 expects to accelerate its production workflow and efficiently manage and distribute its content, empowering the broadcaster to benefit from operational efficiencies and increased productivity.
“TV2’s investment, and the momentum we’re gaining in Eastern Europe, is testimony to how our solutions meet the challenges broadcasters are facing by empowering them to boost operational efficiencies and increase productivity. As a result, they stay ahead of the competition in today’s competitive media landscape.” said Dr. Christopher Brennan, managing director, Central and Eastern Europe, Middle East and Turkey at Avid.
As one of the major players in the Hungarian entertainment industry, TV2 produces multiple shows that require a workflow to handle fast turnaround and concurrent productions. The broadcaster has invested in MediaCentral | UX (formerly Interplay Central), the cloud-enabled, web front-end to the Avid MediaCentral Platform, centered on the requirement to handle multi-cam assets in a complex production environment. Now these assets can be processed in a single system, delivering TV2 with an end-to-end, distributed and flexible workflow.
“We’ve been an Avid customer for many years and the reliability of its solutions meant that we wouldn’t consider anything but Avid,” said Daniel Loczi, broadcast engineer at TV2. “MediaCentral | UX is an easy and uncomplicated cloud-enabled solution that saves us, and our clients, a lot of time, effort and money because it enables fast, distributed workflows.”
MediaCentral | UX was installed by local Avid reseller Snitt Studio and integrated into TV2’s existing Avid production workflow comprising: Interplay Production, Avid ISIS® shared storage, Avid Interplay Archive, four Avid Airspeed® servers, 20 Avid Media Composer® editing stations and Avid Pro Tools® audio production systems.
About TV2
TV2 Group includes TV2, Hungary’s second largest commercial television channel, and three cable channels: SuperTV2, FEM3 and PRO4 offering audiences unique programs and entertainment. TV2's strengths are the innovative, high-quality and original local productions. Besides these self-produced series and event programs, it enjoys strong ratings on its news programs, especially for its market-leading news program Tények and its daily morning show, Mokka.
Louise Wells, Red Lorry Yellow Lorry, louisew@rlyl.com, 44 (0) 207 403 8878
About Avid
Through Avid Everywhere™, Avid delivers the industry's most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption for the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, music recordings, and television shows, to live concerts and news broadcasts. Industry leading solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Twitter, YouTube, LinkedIn, Google ; or subscribe to Avid Blogs.
© 2014 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, Interplay, ISIS, Media Composer, Pro Tools, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners.
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