Avidly's new Customer Success Directors: Listen, trust and work together!

Report this content

Marketing service agency Avidly strengthens its team by two Customer Success Directors. Vilma Kärkkäinen worked previously for OMD Finland and Kirsi Nipuli for Dingle.

What is needed to make the customer experience as good as possible?

Vilma Kärkkäinen: You need to listen to the customer with huge ears. An atmosphere of trust can be created by working together with your customers and by learning to understand and know them. If you notice you’re afraid to bring up new, even crazy ideas to your client, then the level of trust is not high enough. Then you end up doing something very average.

Kirsi Nipuli: Everything is based on trust and a real dialogue. A strong culture of cooperation and working together is the best and only way to act.

What new are you bringing to Avidly with you?

Kirsi:  Constructive criticism and challenging old practices. The courage to do things differently.

Vilma: Understanding and expertise of the target groups and became familiar when I worked for the media agencies. That is surely needed in marketing.

How has automation changed marketing?

Vilma: There's no point in doing manually what can be done better and easier with automation. Automation became a hype that was believed to solve all problems. This did not happen. Creativity cannot be transferred to a machine, but a machine can learn to understand our complex purchasing mechanics better than a human being ever.

Kirsi: Nowadays, a marketing expert must be multi-talented. The world has become more complex, and therefore, more understanding and insight is needed. The automation tools must be utilized in the right way, remembering that there is a human behind automation. It’s essential to further emphasize the human interaction, and automation has to adapt to this.

For more information:

Vilma Kärkkäinen
Customer Success Director
+358 50 546 6684

Kirsi Nipuli
Customer Success Director
+358 40 770 0211

Avidly is Finland’s leading marketing service provider and a leading marketing automation company in the Nordics. Avidly is listed on the Nasdaq First North market in Helsinki. We create an atmosphere for growth to take our customers forward. We are a team of more than 250 navigators and explorers, makers and shakers in 14 locations in Finland, Sweden, Norway and Denmark. Read more: investors.avidlyagency.com/en.