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Avidly’s segment information 2018 according to the new reporting structure

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Avidly Plc, Company Announcement, 13 May 2019 at 16:00 EET

Avidly’s segment information 2018 according to the new reporting structure

Marketing service provider Avidly introduced a new reporting structure at the beginning of 2019 and will report two segments from the accounting period starting from 1 January 2019 onwards. These two business areas and reporting segments will be Marketing Services and Inbound Marketing. Avidly has also published growth strategies and set mid-term financial targets for these business areas. Comparable figures for 2018 according to the new segments are presented below.

Segment information, 1-6 /2018
EUR 1,000 Marketing Services Inbound
Marketing		 Avidly Group,
total
Revenues 9,157 513 9,670
Gross profit 6,432 510 6,942
Depreciations -173 -6 -179
OPERATING PROFIT/LOSS (EBIT) 281 71 352
Adjusted EBIT* 320 71 391
Financial income and expenses -89
PROFIT BEFORE TAXES 263
Income taxes -64
Profit for the period 199
Assets 10,629 561 11,190
Liabilities 7,439 144 7,583
Personnel, average 161 9 170

* Avidly presents EBIT adjusted with transaction costs on a non-IFRS basis as alternative performance measure (APM). The APM is provided to reflect the underlying business performance and to enhance comparability between reporting periods. In January - June 2018, Avidly’s transaction costs amounted to EUR 39 thousand.


Segment information, 7-12 /2018
EUR 1,000 Marketing Services     Inbound
Marketing		     Avidly Group,
total
Revenues 8,459     1,641     10,100
Gross profit 6,831     1,554     8,385
Depreciations -217     -35     -252
OPERATING PROFIT/LOSS (EBIT) 518     -254     264
Adjusted EBIT* 518     -98     420
Financial income and expenses -270
PROFIT BEFORE TAXES -7
Income taxes 160
Profit for the period 153
Assets 13,085     3,476     16,561
Liabilities 7,184     1,022     8,206
Personnel, average 183     38     221

* Avidly presents EBIT adjusted with transaction costs on a non-IFRS basis as alternative performance measure (APM). The APM is provided to reflect the underlying business performance and to enhance comparability between reporting periods. In July - December 2018, Avidly’s transaction costs amounted to EUR 156 thousand.


Segment information, 1-12 /2018
EUR 1,000 Marketing Services     Inbound
Marketing		     Avidly Group,
total
Revenues 17,616     2,154     19,770
Gross profit 13,263     2,064     15,327
Depreciations -390     -41     -431
OPERATING PROFIT/LOSS (EBIT) 799     -183     616
Adjusted EBIT* 838     -27     811
Financial income and expenses -359
PROFIT BEFORE TAXES 256
Income taxes 96
Profit for the period 352
Assets 13,085     3,476     16,561
Liabilities 7,184     1,022     8,206
Personnel, average 171     24     195

* Avidly presents EBIT adjusted with transaction costs on a non-IFRS basis as alternative performance measure (APM). The APM is provided to reflect the underlying business performance and to enhance comparability between reporting periods. In 2018, Avidly made major acquisitions, which resulted in total of EUR 195 thousand in transaction costs.


Avidly will organise a Capital Markets Day in Helsinki on 21 May 2019. In its CMD, Avidly will present its growth strategy, published on 30 January 2019, as well as the mid-term financial targets set for the two business areas.

Avidly’s half-year report January - June 2019 will be according to the new reporting structure and will be published on 22 August 2019. Avidly announced the new reporting structure on 28 January 2019.

AVIDLY PLC
Board of Directors

  Additional information:
Jyrki Vaittinen, CEO, tel +358 40 703 1662
Mikko Marttinen, CFO, tel. +358 50 581 7669

Oaklins Merasco Oy acts as the certified advisor of the company, tel +358 9 6129 670

Avidly is Finland’s leading marketing service provider and a leading marketing automation company in the Nordics. Avidly is listed on the Nasdaq First North market place in Helsinki. We create an atmosphere for growth to take our customers forward. We are a team of more than 230 navigators and explorers, makers and shakers in 14 locations in Finland, Sweden, Norway and Denmark. Read more: investors.avidlyagency.com/en