Bream Competing with Salmon for Space in the Freezer
Rough fish. Resource fish. Bony fish. This dear child has many names. The common bream, which has traditionally had an undeservedly bad reputation, is now making its return to the Swedish market. Axfoundation, the County Administrative Board of Stockholm and the Swedish Inland Fishermen’s Federation (SIC), together with partners throughout the food chain, are spearheading the initiative concerning underutilized fish. After the successful introduction of minced bream into restaurants, Swedish fish cakes are now finding a home in freezer cabinets. – Together with our partners, we’ve proven