bareMinerals Launches Force of Beauty Brand Campaign
Photographed by RankinbareMinerals INSPIRES BEAUTY INTO ACTION WITH ITS FIRST-EVER GLOBAL PLATFORM ‘Be a Force of Beauty™’ Campaign Amplifies the Company’s Core Belief That Beauty Can Change the World London (February 1st, 2012) – Launching this February, bareMinerals (www.bareminerals.co.uk) unveils its first-ever global creative platform and marketing campaign. Rooted in the company’s 35-year history, ‘Be a Force of Beauty’ amplifies the core belief that beauty can change the world, both by inspiring positivity and activating women to put beauty into action. Playing off the