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Benefit Cosmetics Launches a NEW Brow Collection!

Presto … solve brow dilemmas and instantly transform your look! Benefit’s New Brow Collection of 9 easy-to-use brow products give every gal the confidence to be her own brow expert, solve her brow dilemmas and instantly transform her look. Skimpy brows, patchy brows, barely there brows…all your brow dilemmas will instantly disappear!  3 Secrets of our NEW Brow collection: · Innovative high-performing formulas · Custom-designed applicators  · Mistake-proof shades  Introducing the NEW Benefit Brow Collection … · ka-BROW!, SRP $30, cream-gel brow color with brush  ·

Benefit Cosmetics Launches the Bold Is Beautiful Project In Canada

Benefit Cosmetics Global Philanthropy Program Raises Funds For Local Charities That Empower Women and GirlsTHE BOLD IS BEAUTIFUL PROJECT - EMPOWERING BIG DREAMS & BOLD MOVES!  In May, Benefit will donate EVERY DOLLAR from BROW WAX SERVICES to charities empowering women.* LOOK GOOD, DO GOOD! In 1976, Co-Founders Jean & Jane Ford introduced a totally new “feel-good” approach to beauty on the streets of San Francisco. Behind their fast and fabulous solutions and beauty banter was an important motto, Laughter is the Best Cosmetic. Jean & Jane have always believed that beauty runs

Benefit Cosmetics introduces Majorette, booster blush to amplify your flush!

PEP, POISE & POPULARITY!  Majorette is the NEW cream-to-powder booster blush that gives cheeks an instant “cheer” up! Twirl the peppy pink-peach shade on bare cheeks to amplify your natural flush…or wear it under your favorite Benefit Box O’ Powder for extra pep & staying power. You’ll look pom-pom pretty in seconds!  Featuring a built-in mirror for on-the-go application.    $36*  Available September 2014  Shoppers Drug Mart, Sephora and Murale *suggested retail price

The BIGGEST beauty breakthrough is here! they’re Real! Push-Up Liner by Benefit Cosmetics

Introducing the FIRST EVER...lash-hugging gel eye-liner in a pen. It solves one of the biggest beauty dilemmas of all time—lining your eyes. they’re Real! Push-Up Liner makes it beyond easy to hug the lashline so anyone can draw a perfect line.  Three reasons it’s a Real beauty breakthrough 1. The waterproof matte black gel formula doesn’t smudge, budge or dry out. 2. It’s a gel liner in a pen! 3. The innovative AccuFlexTM tip makes it BEYOND EASY to get close to your lashline!  Custom AccuFlex Tip Soft, angled tip Draws an easy line Glides across the curve of the

It's tinted love! Benefit Cosmetics presents NEW hydrating, tinted lip balms to match iconic lip and cheek stains!

A hint of tint...and a ton of hydration! Now our iconic lip & cheek stains each have a little sister. Wear these new hydrating balms alone for a sheer kiss of color...or glide on over your favorite tint for a moisturizing & conditioning boost. Enriched with mango butter, the cushiony-soft formula melts instantly on lips for a smoother, softer pout. Chachabalm (mango-tinted) Benebalm (rose-tinted) Posiebalm (poppy-pink) Lolibalm (candy-orchid) all hydrating tinted lip balms: $22* Available May 2014  Sephora, Shoppers Drug Mart and Murale *Suggested Retail Price

The greatest beauty balancing act! Introducing the Big Easy by Benefit Cosmetics.

Multi-balancing complexion perfectorBIGGER THAN BB! This cushiony liquid-to-powder formula melts in like a cream, yet finishes lightweight & velvety like a powder.  BALANCES - moisture & controls oil SELF ADJUSTS - on skin to your exact shade PERFECTS & evens with liquid-to-powder finish PROTECTS with SPF 35 to help prevent aging 97% said it balanced moisture & oil* 90% said it visibly smoothed & evened out skin texture* 93% said it visibly improved skin’s appearance* 100% said it had a lightweight finish* *Results observed in a consumer panel survey  $46*

Benefit Cosmetics Introduces the POREfessional Agent Zero Shine

Take shine out without a trace!The POREfessional: agent zero shine is your undercover shine fighter! Our NEW invisible shine-control powder instantly minimizes shine and helps smooth the look of pores. It joins the POREfessional pore minimizer in your top secret mission for smoother-than-smooth skin. Pores and shine don’t stand a chance! $36 Shoppers Drug Mart, Sephora and Murale Available January 2014 Operation shine control! Just twist, tap & sweep to look fresh-faced, without a trace… the all-in-one powder-brush dispenser makes it extra easy! All hi-res images can be found

Glamourous Gifts Wrapped Up In Love by Benefit Cosmetics!

Everybody loves a good wish list and we’ve got 3 lovely gifts for every gal on your guide…   Let’s make lovely! Make lovely wherever you go with mini makeup must-haves packed up all pretty. Perfect for the holiday hostess, talented teachers & stockings needing stuffed! $27* Shoppers Drug Mart   Groovy kind-a love! There’s more to adore in our complete kit for complexion, eyes, cheeks & lips! Groovy gift giving that’s perfect for any gorgeous gal. $43* Shoppers Drug Mart and Murale Love at First Shine Meet the gloss of your dreams! Our NEW mini gloss set

Benefit Cosmetics Presents Gimme Brow - Brow Volumizing Fiber Gel

Presto… beauti- FULL brows!Brows magically appear with gimme brow, our NEW brush-on fiber gel. It adheres to skin & hair…building brows where before there were none. Now every gal can flaunt thick, lush brows! Shades: light/medium and medium/deep $26* Available September 2013 *suggested retail price INNOVATIVE BRUSH-ON FIBER GEL: • Water resistant • Long-wearing • Natural-looking • Buildable • Tapered brush to blend & build • Precision tip for shaping Gimme results…NOW! 97% said brows looked fuller* 100% said it was smudge proof* 100% said

Introducing Benefit Cosmetics' NEW rose gold rush of heat!

For girls who don't blush easyOure famously provocative cheek powder in rockin' rose gold gives a show stopping "rush of heat". For an encore, the sexy scultped design is accented in gold. This warm, feminine shade is easily blendable and buildable, leaving all skin tones with a soft sheen.The crowd will go wild! Using a brand new ‘prisma technology’ that combines all the best features of baked, powder, cream and liquid blush, to create a brighter, purer pigment. Offering truer color with high payoff the texture is unique with long lasting results. Another feature of rockateur is the

Benefit Cosmetics presents Stay Flawless, 15-hour Pro Primer!

Hello 15 hours of flawless! Our invisible PRO-long primer acts like a magnet to instantly lock-on your foundation. This innovative, stick formula keeps your favorite Hello Flawless makeup looking fresh, hour after hour. Go longer. Stay flawless! The results are in…and they’re flawless! 94% said it helps foundation last longer* 97% saw an improvement in the look of skin/complexion* 94% said it increased foundation coverage* 97% said it enhanced foundation’s performance* * Results observed in a consumer panel survey when worn with hello flawless liquid foundation & powder

Benefit Cosmetics + Matthew Williamson create exclusive Sephora Makeup Kit

Benefit Cosmetics and Matthew Williamson High fashion makeup kitMatthew Williamson is renowned for the glamorous bohemian spirit in his fashion collections. He is a master of print, embellishment, attention to detail and kaleidoscopic colour. In February 1997, the London-based designer launched his debut collection at Fall London Fashion Week. The 11 vibrantly coloured looks worn by models including Kate Moss, Helena Christensen and Jade Jagger made a big impact on the fashion world. Matthew Williamson’s list of accolades includes Elle Designer of the Year in 2004, Moët and Chandon

The Great Hydrating Concealer Coverup

The Curious Case of Hydrating Crease ControlCover-up goes incognito! This hydrating crease-control concealer - with Vitamin E & apple seed extract - hides dark circles & diffuses fine lines for a silky smooth, ultra-natural look. Available in three shades, it’s proven to keep skin hydrated for 6 hours!* *Instrumental test  Results too good to conceal! · 100% said fakeup hydrates skin* · 100% said fakeup feels comfortable on skin* · 100% said the texture feels silky* · 94% said the effect is long-lasting* · 94% said fakeup doesn’t run* · 97% said the formula is

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