Make it matter - Berghs Grad Show 2014

24-25 May
www.berghsgradshow14.se

When you see things not for what they are, but for what they have the potential to become, you can turn anything into something more valuable than itself. That’s why you do not want to miss the opening of the annual Grad Show at the award winning Berghs School of Communication in Stockholm.

Every year Berghs School of Communication arranges a graduation show. This year the school will be showcasing 40 final projects from its 145 graduates. The Grad Show 2014 goes under the name “Make it matter” with an emphasis on meaningful and relevant communication. By this the students want to focus on what matters to people and how communication can lift that value.

“A simple product can matter more or less depending on the context it is placed in. A cup of coffee can just be a drink or a possibility for two old friends to meet. Value is not something you just add, it is something you create from what you already have” says Fredrik Narthorst-Westfelt, Art Director student at  Berghs School of Communication.

During two intensive exhibition days the visitors will have the possibility to see 40 examples of how Berghs students solved they briefs.

One of the groups helped to make the citizens of a small Swedish city called Gävle prouder of their town. Gävle Tryouts is a digital service project connecting the unemployed youth of Gävle with companies that have temporary labor needs. The service makes it possible for the young to work and find out what they really want to do in life, and at the same time gain work experience. Both companies and young citizens of Gävle receive value which in return creates a prouder city. This creates reasons both for young people to stay and for more companies to move in.
See the case film here: http://vimeo.com/95739746

How can DeLaval, an international producer of VMS milking systems, use digital storytelling to become the top of mind manufacturer among farmers?
“When cows are milked by the VMS system, without the farmer involved in the process, they feel more comfortable and relaxed, and as the result they produce more milk. We called this milk “Happy Milk”. Simply because the cows need to be happy in order to produce it” says Hanna von Oelreich, communication student at Berghs School of Communication.
See the case film here: https://www.youtube.com/watch?v=snNgoMoIVhs&feature=youtu.be  

For more information on this year’s grad design and communication projects visit Berghs Grad Show homepage: http://berghsgradshow14.se/  or contact Klaudia Eriksson, klaudia.eriksson@student.berghs.se ,  +46 704 351 990

About Berghs:
Berghs School of Communication is located in Stockholm and it is well known as one of the best schools of communication in Scandinavia. It offers diploma programs, an international bachelor program for full-time studies, more than 80 part-time courses, evening courses, continuing education, intensive workshops and online courses.

Berghs greatest inspiration is: we want our students to grow into becoming outstanding communicators ready to tackle any contemporary challenges from the real world. In order to achieve that, they provide students with all the new industry insights and help them master the latest tools - Berghs trains the best communicators of tomorrow.
www.berghs.se

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Quotes

A simple product can matter more or less depending on the context it is placed in. A cup of coffee can just be a drink or a possibility for two old friends to meet. Value is not something you just add, it is something you create from what you already have
Fredrik Narthorst-Westfelt, Art Director student at Berghs School of Communication
When cows are milked by the VMS system, without the farmer involved in the process, they feel more comfortable and relaxed, and as the result they produce more milk. We called this milk “Happy Milk”. Simply because the cows need to be happy in order to produce it
Hanna von Oelreich, communication student at Berghs School of Communication