A simple product can matter more or less depending on the context it is placed in. A cup of coffee can just be a drink or a possibility for two old friends to meet. Value is not something you just add, it is something you create from what you already have

When cows are milked by the VMS system, without the farmer involved in the process, they feel more comfortable and relaxed, and as the result they produce more milk. We called this milk “Happy Milk”. Simply because the cows need to be happy in order to produce it