Berghs School of Communication

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We established an advisory board two years ago to create an understanding of the challenges and opportunities in the field. We’re excited to offer students new career opportunities through this innovative program at Berghs.

Marie Alani, Head of Faculty at Berghs.

Our initiative underscores the important work of creating collaboration between disciplines to ensure that societal problems are not solved in silos. Another important parameter is that it is Berghs, a communication school, launching the program because we are convinced that our expertise and long-standing experience in communication contribute to understanding how urban environments can become attractive and create quality of life.

Berghs’ CEO Camilla Wallander.

Over the past year, we have explored the advancements in AI and questioned the need for a new role in a creative team. This resulted in the new Content Engineering program, emphasizing the importance of understanding and utilizing AI services to create more engaging content tailored to audiences while streamlining communication processes.

Camilla Wallander, CEO Berghs

We have developed the program by inviting those who are at the forefront of embracing new AI services. They are exploratory and have shown the way for how we will create communication and work with AI in the future. As a content engineer, you have tools to see the overall picture and flow between different systems and find optimal alternatives. New technology services will support the entire creative process, from strategy to the production of film, images, and voice.

Patrik Hambraeus, Learning Developer Berghs

An education in Content Engineering is an investment in the future for both students and Berghs. We are now adding more technical AI competence linked with creativity to create engaging content, which will be an asset in any communication team.

Marie Alani, Head of Faculty

Berghs School of Communication and Miami Ad School are a very good brand match. We share a similar approach to creative education. It’s practical, it’s commercial, it’s project based. When we realized that we had modules that complete each other well, we had no choice but to combine them. It’s an act of creativity, and we are excited to see what talents will come out of it.

Marco Ortolani, Director of International Business Berghs School of Communication

This is an exciting step forward for both of our schools. Miami Ad School is very happy to start this collaboration with Berghs and we can't wait to work with your talented students.

Henry Mairena, Managing Director Miami Ad School

We communicate with AI daily, but what exactly are we communicating with? This year’s festival offers visitors a chance to explore the latest innovative developments in AI and its impact on society, work, and the future.

Lina Kellgren, Marketing Director Berghs School of Communication

AI is already having a significant impact on our world, and this year’s festival seeks to explore that impact and our future. We want to show that AI and humans can coexist symbiotic, leveraging the other’s strengths to inspire and entertain visitors.

Charlotte Källström, Communication Design student

We’re building Anyone so that more can get further faster by connecting with people and organizations that they admire. The five-minute format encourages creativity, so we’re obviously eager to hear what the students at the world's most creative school do with it.

Co-founder & CEO Anyone, David Orlic

The integration between our students and the business community is essential to us. It’s a large part of our business as a school. Together with Anyone, developing a format where some of the business community’s most exciting profiles become even more accessible to our students is a perfect start to the degree week. And their lives as the communicators of the future.

Marketing Director Berghs, Lina Kellgren

This is going to be so exciting! To pitch yourself in under five minutes. It’s incredible to make these contacts invaluable to get feedback on what I should focus on when I apply for a job in the future. Looking forward so much to talking to Julia at Google Creative Lab.

Leo Sjöwall, a student in Bergh’s PR class

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Berghs Launches the World's First Content Engineering Education in Communication

Thu, Nov 23, 2023 10:00 CET

Starting in the fall of 2024, Berghs School of Communication is creating a unique opportunity to harness the power of AI development through its new program, Content Engineering. This role, previously nonexistent in the communication industry, combines creativity and strategy with the ability to understand and utilize AI technology. The Content Engineering program is initiated alongside another new program, Urban Designer, in response to new conditions and needs in the communication industry. Both programs will be conducted from the school's campus in Stockholm, Sweden.[Camilla Wallander

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Berghs Launches the World's First Content Engineering Education in Communication

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