Best Kept Secrets Bath Hearts are an Instant Success
Following the launch of Bath Bursts, and a successful trade show season, Best Kept Secrets now have a new addition to their rapidly growing portfolio of fragranced gifts. Bath Hearts were trialled with selected customers in the last 2 months, and have proved an instant success.
The Bath Bursts range in the traditional bath bomb market, has seen Best Kept Secrets grow a large network of new independent retail customers, who appreciated the quality and scent of the 6 products in the range. Bath Hearts, extends this product range and brings two major benefits to the customer. Firstly, bath hearts are packaged in sets of 5 heart shaped bath time bursts, and so the whole product does not get used in one bath time. This has been extremely popular with younger customers and people buying for children, as the scented bath bursts are allowing multiple uses.
The second major benefit is the price point, with a wholesale price of just £1.65 and a RRP of £3.99, they are an ideal gift for under £5.00 and offer the perfect item for an impulse buy. Attractive presentation and instant appeal to those looking for a bath-time treat, means that in the trials of the new range, independent retailers have seen the product immediately outselling larger more traditional bath bomb products.
Commenting on the launch of the new range of products Denise Edwards from Best Kept Secrets said: ‘We initially concentrated on scent and producing a bath burst which would give our existing and new customers a real alternative to other bath time products in the market. The idea of a smaller product, and one sold in packs of 5 came when we listened to customers at trade shows and recognised that younger users did not necessarily want to use a whole bath burst in one go.'
Mark Carton
markcarton@icloud.com
07891 851399
Best Kept Secrets offer superb handmade scented candles, candle tins and soaps for every occasion. There is a choice of more than fifty fragrances, all skilfully blended to delight your senses.
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