Best Kept Secrets Have a Record Year
Building on an outstanding 2012, Best Kept Secrets will be back at Spring Fair between 3 - 7 February 2013, with a range of brand new products. In 2012 the ‘Super 7’ range of scented candles provided a significant boost to the business, which almost trebled the company’s workforce to deal with demand for the product. Best Kept Secrets will be in Hall 5, at stand 5L31 throughout the show.
At Spring Fair 2013, Best Kept Secrets will be unveiling ‘Three Lites’, a compact version of the highly successful ‘Super 7’s’ and featuring 3 high quality scented and decorated candles in a lovely gift box. Competitively priced for retail at £8.50 RRP and wholesaling at £3.55, the ‘Three Lites’ range will feature a number of options including Festive, Floral and Sparkling.
The new range will be accompanied by all the classic Best Kept Secret ranges from Scented Candle Tins, Gemstone and Glass Candles and Scented Reed Diffusers. A major benefit of the Best Kept Secrets candles is the 50 hour burn life on candle tins, which ensures extraordinary value from the products. All candles are produced in the workshop in Northumberland, so the quality of product is outstanding and has meant a steady growth in customers in the UK and internationally.
Alan Edwards from Best Kept Secrets commented ‘The last twelve months have been incredible, and our Super 7’s range which only launched in Spring 2012 became our second biggest selling product line within 6 months. We know that it appealed to independent retailers, because it offered a luxury gift at a very appealing price. We work on developing a high quality candles with great scents and a long burn, so that customers receive great value for money. Packaging of the product has also been key to the success and we have proved that great product presentation in a limited footprint is possible. Our UK market is extremely strong despite the economy, and shows that there is still plenty of opportunity for growth if you have a great original product. We are really looking forward to Spring Fair 2013, and the official launch of ‘Three Lites’.
Best Kept Secrets will be at Spring Fair between 3rd and 7th February in Hall 5, at stand 5L31.
Mark Carton
0191 5641444
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