Secret Letters Offer Retailers a New Incentive
Best Kept Secrets have undertaken a national retailer promotional campaign for 2014, featuring a series of secret letters, in unique point of sale materials and online materials available free of charge to retailers to promote selected candle and soap ranges.
The campaign launched last month with a copy of a secret letter sent to retailers for display with the title Old Flame, New Candle. The campaign offers monthly posters and marketing materials free of charge to all customers, and is using the theme of secret letters tied to special occasions and events, like Mothers Day, Easter and seasonal holidays.
Denise Edwards from Best Kept Secrets commented: ‘We wanted to give our customers something different and email communications on a monthly basis featuring new products and incentives was something we wanted to do. The idea to supply unique point of sale materials arose when we were looking at ideas to drive footfall into shops. The secret letters offer something quite unusual, and with an eye catching design and a new letter each month, we are building a series of letters for every month of the year, with some great stories. The idea is to give our customers an insight into how candles have been used throughout the ages and on every conceivable occasion as a gift or gesture to show affection or meaning to someone special. Our letters are now the standard letters you would expect in a greetings card, and describe real people and real situations.’
‘The response to the campaign has been outstanding as retailers have been sent copies of posters and POS, but dozens have come back to us with feedback and requests for additional copies of our materials. It is vital that our product looks great in store displays, and we know that the poster campaign will prove an even bigger draw to the products so helping our retailers sell more.’
Point of sale materials and online marketing materials are available to all trade customers of Best Kept Secrets and Thistle Soaps, and the campaign will run throughout 2014. If you would like information or to request some materials either call 01670 512222, or email sales@bestkeptsecrets.co.uk
Mark Carton
0191 5641444
Best Kept Secrets offer superb handmade scented candles, candle tins and soaps for every occasion. There is a choice of more than fifty fragrances, all skilfully blended to delight your senses.
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