BETSSON ESTABLISHES SOFTWARE DEVELOPMENT IN INDIA

In line with Betsson’s B2B-strategy for distant markets, Betsson has established a software development company in India which will develop software both for Betsson’s current markets in Europe as well as for new ventures in Asia. This regional focus has already resulted in a contract with an Asian player and Betsson estimates that revenues from that contract will occur already during 2011.

“Betsson sees, outside our core markets in the Nordic countries, several markets with good
potential. We want to establish ourselves through B2B collaboration with local partners. It is
satisfying that our efforts in the B2B segment is paying off” says Pontus Lindwall, CEO Betsson.

For further information, please contact:
Pontus Lindwall, CEO and President Betsson AB (publ), phone: +46 (0)8 506 403 10 or +46 (0)708 27
51 55 or Pontus@betsson.com

BETSSON AB´S CORE BUSINESS CONSISTS OF INVESTING IN AND ADMINISTER HOLDINGS IN COMPANIES WITHIN THE GAMING BUSINESS. BETSSON AB OWNS BETSSON MALTA WHICH OPERATES GAMES TOWARDS END CUSTOMERS, VIA PARTNERS OR THE WEBSITES WWW.BETSSON.COM, WWW.CASINOEURO.COM AND WWW.CHERRYCASINO.COM. BETSSON MALTA OFFERS POKER, CASINO, BETTING EXCHANGE, SPORTS BETTING, LOTTERY, BINGO AND GAMES. THE CUSTOMERS MAINLY ORIGINATE FROM THE SCANDINAVIAN COUNTRIES AND OTHER PARTS OF EUROPE. BETSSON AB IS LISTED ON NASDAQ OMX NORDIC MID CAP LIST, (BETS).