Betsson´s financial reports

As of the report of the first quarter of 2008, which will be published
tomorrow April 29 at 07:30 CET, Betsson will extend the range of the
reports by adding additional segmentation to further improve the
understanding of the companies operation.

Starting by the first quarter report of 2008 Betsson will separately
account for the marketing expenses (previously these costs was accounted
among other external costs) and also report gross profit (gaming
surplus) per geographic area and product.

Gross profit

Gross profit from the group gaming operation consists of obtained
depositing of bets minus the customers winnings decreased by gaming tax
expenses, license charges for game suppliers and the net sum of revenues
and costs regarding bank or credit card payments service expenses for
the depositing of bets and the payment of winnings. Bonus to gamblers
and loyalty systems does not affect the group’s gross profit.


Marketing expenses

This item includes external expenses for production and distribution of
marketing in various media and also collaboration and affiliate
agreements. The annual costs during 2007 amounted to SEK 189, 1 million
in comparison with SEK 106, 2 million for previous year.

Reports per geographic area

Betsson reports gross profit for the following geographic areas: The
Nordic region (Sweden, Norway, Denmark, Finland), the rest of Europe
(including Turkey) and the rest of the world.


Gaming
surplus
(Gross
profit) per
geographic Whole Whole Share of gaming
area year year activities Growth
(MSEK) 2007 2006 2007 2006 %

The Nordic
region 351,4 158,0 69,1 69,6 122%

The rest of
Europe 155,6 62,9 30,6 27,7 147%

The rest of
the world 1,5 6,1 0,3 2,7 -75%

Gaming
activities 508,5 227,0 100,0 100,0 124%

Adjustments
not
allocated
according
to area 12,3 5,2

The group 520,8 232,2




Reports per product

Betsson reports gross profit for the following groups of products:
Casino, Poker, Sportsbook and remaining products (currently Exchange,
Bingo, Trader, Games).


Gaming
surplus
(gross
profit) per Whole Whole Share of gaming
product year year activities Growth
(MSEK) 2007 2006 2007 2006 %

Casino 254,2 126,8 50,0 55,9 100%

Poker 193,0 83,1 38,0 36,6 132%

Sportsbook 56,8 14,6 11,2 6,4 288%

Remaining
products 4,5 2,5 0,9 1,1 80%

Gaming
activities 508,5 227,0 100,0 100,0 124%

Adjustments
not
allocated
according
to area 12,3 5,2

The group 520,8 232,2




For further information, please contact:
Pontus Lindwall, CEO and President Betsson AB (publ), phone: +46
(0)8 506 403 10 or +46 (0)708 27 51 55 or Pontus@betsson.com




Betsson AB´s core business consists of investing and administers
companies within the gaming business. Betsson AB owns Betsson Malta Ltd
which operates games towards end customers, via the websites
Betsson.com, CasinoEuro.com and CherryCasino.com. Betsson Malta Ltd
offers poker, casino, betting exchange, sports betting, lottery, bingo,
games and Betsson Trader. The customers mainly originate from the
Scandinavian countries and other parts of Europe. Betsson AB is listed
on the Nordic List in Stockholm, Mid Cap (BETS).