CALL FOR ANNUAL GENERAL MEETING TO BE HELD ON 3 JUNE 2010 (NOTE: NEW DATE) AND PROPOSAL REGARDING REDEMPTION SCHEME OF SEK 9.00 PER SHARE

This press release is not an offer but instead mediate information from the board of directors’ proposal to the annual general meeting regarding proposed redemption of shares. This press release is not intended for parties whose participation in the redemption process necessitates additional information or registration measures, or other actions in addition to those stipulated by Swedish law. This press release is not intended for publication in such countries that require additional information or measures as stated in the previous sentence, or in countries where publication contravenes applicable rules or ordinances. The onus is on each recipient to comply with the restrictions that ensue from foreign law. Disputes relating to the redemption process, as reviewed in this press release, will be determined by Swedish law and in a Swedish court of law exclusively. The Swedish language original version of this press release is available on Betssons´s Website, www.betssonab.com

Proposed redemption scheme The earnings trend in Betsson AB is continued strong and in order to transfer funds in a positive way for our shareholders to the shareholders and to keep an appropriate capital structure the Board of Directors of Betsson suggests that the AGM resolve to approve a share redemption scheme of SEK 9.00 per share. Proposed redemption process in brief • Subject to a resolution by the AGM on 3 June 2010, each Betsson share (both class A and B share) will be split into two shares (share split 2:1) of which one will be termed redemption share. • The redemption share will then be redeemed automatically against a cash redemption payment of SEK 9.00. • The redemption process is automatic; no action is required by shareholders. • The record day for the share split and right to redemption shares is 11 June 2010. • The final day of trading in Betsson shares including rights to redemption shares will be 8 June 2010. • Trading in redemption shares will be conducted between 15 June and 29 June 2010. • The payment date for the redemption amount is scheduled for 7 July 2010. Information brochure and other documentation The Board’s complete proposal and an information brochure reviewing the proposed redemption in more detail are available on the group website www.betssonab.com and at Betsson’s offices at the following address: Betsson AB, Regeringsgatan 28, 111 53 Stockholm, Sweden. Shareholders who request further information regarding the redemption scheme may during normal office time, CET call +46 8 506 403 08. Invitation to the Annual General Meeting of Betsson AB (publ The shareholders of Betsson AB (publ) are invited to the Annual General Meeting on Thursday, 3 June 2010, starting at 3 pm, at Regeringsgatan 30-32, Stockholm (Delphi law firm). This notice is replacing a previous notice to convene the Annual General Meeting scheduled for 6 May 2010.