INFORMATION REGARDING THE PROPOSED SHARE REDEMPTION IN BETSSON

This press release is not an offer but instead mediate information from the board of directors’ proposal to the annual general meeting regarding proposed redemption of shares. This press release is not intended for parties whose participation in the redemption process necessitates additional information or registration measures, or other actions in addition to those stipulated by Swedish law. This press release is not intended for publication in such countries that require additional information or measures as stated in the previous sentence, or in countries where publication contravenes applicable rules or ordinances. The onus is on each recipient to comply with the restrictions that ensue from foreign law. Disputes relating to the redemption process, as reviewed in this press release, will be determined by Swedish law and in a Swedish court of law exclusively. The Swedish language original version of this press release is available on Betsson’s Website, www.betsson.se.

A brochure regarding the redemption of shares of Betsson AB (publ) (”Betsson”) and the Board of Directors’ complete proposal to the Annual General Meeting (AGM) on 12 May 2008 will be available from Betsson, 30-32, 111 53 Stockholm (phone +46 (0)8 506 403 08), and on the group Website: www.betsson.se, from 28 April 2008 onwards.

Distribution of the brochure will begin on or around 28 April 2008 to all shareholders whose address is known. The Board of Directors’ complete proposal will be sent to those shareholders that so request and state their postal address.

Proposed redemption process in brief

· Subject to a resolution by the AGM on 12 May 2008, each Betsson share (both class A and B) will be split into two shares (share split 2:1) of which one will be termed redemption share in the book-entry system operated by the Swedish Central Securities Depository (VPC).

· The redemption share will then be redeemed automatically against a cash redemption payment of SEK 5.00.

· The redemption process is automatic; no action is required by shareholders.

· The record day[1] for the share split and right to redemption shares is 20 May 2008.

· The final day of trading in Betsson shares cum rights to redemption shares will be 15 May 2008.

· Trading in redemption shares will be conducted between 22 May and 4 June 2008.

· The record day for the redemption of the redemption shares is 10 June 2008.

· The payment date for the redemption amount is scheduled for 13 June 2008.


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[1] The day shareholders must be recorded in the share register maintained by VPC.