Björn Borg AB Interim report for the first quarter January – March 2007

January 1 – March 31, 2007
• Brand sales increased by 75 percent to SEK 513 million (293).
• The Group’s net sales rose by 60 percent to SEK 118.7 million (74.2).
• Operating profit rose by 109 percent to SEK 31.4 million (15.1).
• Profit after tax increased by 108 percent to SEK 22.6 million (10.9).
• Earnings per share increased by 102 percent to SEK 3.84 (1.89). Calculated after the share split in April 2007, earnings per share amounted to SEK 0.96 (0.47).
• The gross profit margin amounted to 50.4 percent (48.3).

Important events
• Two new concept stores were opened: one Group-owned store in Sweden and one franchise store in the Netherlands.
• On February 21, 2007 the Company completed a new share issue that generated proceeds of approximately SEK 100 million.
• New operational goals and financial targets have been established by the Board of Directors.
• The Company completed a 4-for-1 share split on April 27, 2007.
• Björn Borg AB was listed on May 7, 2007 on the Stockholm Stock Exchange’s Nordic Mid Cap list.
• The Parent Company changed its name from Worldwide Brand Management AB to Björn Borg AB.

Comments from the President
“The expectations Björn Borg faces are high – from ourselves and from the capital market – and I am proud that we continue to produce such fine results. The quarter shows that we are growing strongly in our more established markets, and we are also beginning to gain a foothold in our newer markets, England and Germany, with a number of new retailers expected by autumn,” says Nils Vinberg, President of Björn Borg.

Upcoming information dates
Interim report January–June 2007 will be released on August 16, 2007
Interim report January–September 2007 will be released on November 15, 2007
Year-end report 2007 will be released on February 13, 2008