Björn Borg takes over Finland

JANUARY 1 – MARCH 31, 2013

  • The Group’s net sales decreased by 6 percent to SEK 131.4 million (140.5). Excluding currency effects, sales decreased by 4 percent.
  • The gross profit margin was 49.4 percent (48.0).
  • Operating profit amounted to SEK 9.2 million (14.6).
  • Investments in Björn Borg Sport, China and England reduced operating profit by SEK 5.1 million (4.9).
  • Profit after tax amounted to SEK 6.0 million (9.3).
  • Earnings per share before and after dilution amounted to SEK 0.30 (0.44).

“In the first quarter 2013 we reported a decline in sales, partly as a result of continued weakness in our European retail markets. At the same time we still see a need to expand wisely for future growth. During the quarter we took an important step through the acquisition of the Finnish operations from the former distributor,” said CEO Arthur Engel.

For further information, please contact:
Arthur Engel, President and CEO, telephone +46 8 506 33 700
Magnus Teeling, CFO, telephone +46 8 506 33 700

Björn Borg is required to make public the information in this interim report in accordance with the Securities Market Act. The information was released for publication on May 17, 2013 at 7:30 am (CET).


About Us

ABOUT BJÖRN BORG: The Group owns the Björn Borg trademark and its core business is underwear and sportswear. It also offers footwear, bags and eyewear through licensees. Björn Borg products are sold in around twenty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. Total sales of Björn Borg products in 2018 for about SEK 1,6 billion, excluding VAT, at consumer level. Group net sales amounted to SEK around 710 MSEK in 2018, with an average of 213 employees. The Björn Borg share has been listed on Nasdaq Stockholm since 2007.


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