Björn Borg opens up for online shopping in Russia with rainbow advert in Moscow Times
STOCKHOLM, 26 September 2013: Swedish fashion brand Björn Borg opens up for online shopping in Russia today. The launch is being advertised with a full page on page 3 in Moscow Times, Russia’s largest English language daily. The ad depicts a pile of single coloured underwear forming the colours of the rainbow.
“We are opening up for e-commerce on the Russian market. The opening advert is a way for us to reach Russian influencers. Björn Borg as a brand has always advocated equality on all levels. It is a human right to love and to make love to who-ever you choose and we want to make a point of that through the advert in the Moscow Times today”, comments Lina Söderqvist, Marketing Director at Björn Borg.
The Björn Borg Russia web shop will be found on www.bjornborg.ru.
Björn Borg country specific web shops can be found, apart from Russia, in Sweden, Denmark, Holland, UK, Germany, Belgium, the US and Canada. Other countries shop from the global bjornborg.com english web shop.
Lina Söderqvist, Marketing Director, Björn Borg AB.
Phone: +46 708 18 77 73
E-mail: lina.soderqvist@bjornborg.com
About Björn Borg
The Group owns the Björn Borg trademark and its operations are focused on underwear. To that is offered sports wear and fragrances and through licensees also footwear, bags and eyewear. Björn Borg products are sold in around twenty markets, of which Sweden and Holland are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. Total sales of Björn Borg products in 2012 amounted to around SEK 1,6 billion, at the consumer level. Group net sales amounted to approximately SEK 551 million as per December 31, 2012, with 139 employees. The Björn Borg share is listed on the Nasdaq OMX Nordic in Stockholm since 2007.
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