Craig Green teams up with Björn Borg for sports fashion capsule in AW16
Craig Green incorporates both light and shadow, teaming up with Björn Borg for a limited edition sports fashion capsule collection of men’s, women’s and unisex clothing and underwear. This marks the debut for Green in designing a full sportswear collection. The collection is officially presented during Fashion Week Stockholm on February 1.
Award-winning London designer Craig Green has made a name for himself mixing minimal garments and dramatically sculptured body-pieces.
“The Craig Green x Björn Borg Collection marries my conceptual fascination with light and shadow, with the utilitarian beauty of Björn Borg’s heritage. The idea is to have a multifunctional garment for both men and women that is not really gender-specific. Functional components become a distinct design feature, and a bold logo is replaced by a single circle – a development of the whole motif I often explore”, said Craig Green
The collection consists of 20 pieces of clothing in off-white and black, and will be sold globally as of October 2016. Looks include padded trousers for men and women, performance running leggings and a lightweight technical raincoat with drawstring details, combining performance with fashionable sportswear in a conceptual mix.
Press room link: http://press.bjornborg.com/?p=3134
Presskit download link: https://www.dropbox.com/sh/svxbnx7nly9eo3x/AAA-_U1aOCblI1AspO9WJXhpa?dl=0
Pernilla Johansson, Head of PR, Björn Borg AB
Phone: +46 8 506 655 13
ABOUT BJÖRN BORG: The Group owns the Björn Borg trademark and its core business is underwear and sportswear. It also offers footwear, luggage & bags and eyewear through licensees. Björn Borg products are sold in around thirty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. Total sales of Björn Borg products in 2014 amounted to about SEK 1.4 billion, excluding VAT, at the consumer level. Group net sales amounted to SEK 539 million in 2014, with an average of 129 employees. The Björn Borg share has been listed on NASDAQ Stockholm since 2007.