For the love of Mankind: Björn Borg creates fashion tribute to Mars colony project
Swedish sports fashion brand Björn Borg's upcoming Spring/Summer 2016 (SS16) show at Fashion Week in Stockholm will be a tribute to Mars One’s groundbreaking human mission to Mars. A Mars-inspired show scenery will treat the audience to an out of this world experience, with Mars One founder and candidates on front row, that is already now creating a faster than light viral spread.
“We are very excited and happy about Björn Borg’s tribute to Mars One! Björn Borg will inspire its audience to get excited about human space exploration and encourage them to learn more about current and future developments in this field." says Bas Lansdorp, CEO and co-founder of Mars One.
For the sports fashion brand Björn Borg, the concept of Training for Mars is the ultimate challenge and a brave vision that will serve as an inspiration for many in their everyday training. The tribute catwalk show will explore this concept in tribute to the Mars One candidates, four of which will honour the show with their presence front row together with Mars One founder Bas Lansdorp. These candidates are four of one hundred that have the opportunity to be selected as one of the twenty-four people who will be trained the next ten years for the human settlement on Mars.
“Our show is a tribute to the courage, the vision and the belief in the future that Mars One represents. They are daring to push boundaries and take on the ultimate challenge to drive innovation and evolution and bring humanity forward. The show will be an extra-terrestrial experience!” says Jonas Lindberg Nyvang, Global Marketing Director of Björn Borg.
Since the news of Björn Borg’s tribute to Mars One was released it has spread at the speed of light in the digital sphere. To cater to this shown interest, Björn Borg as well as Mars One representatives will transmit exclusive live Periscope video streams of the catwalk and 'behind the scenes' footage. This technologic activity allows fans to watch the show live by downloading the Periscope app and follow Mars One and Björn Borg on Twitter.
The fashion show will be held on August 24th at 20:00 CET in Stockholm, Sweden.
#trainingformars
About BBSS16: http://www.bbss16.com
About Mars One: http://www.mars-one.com
About Björn Borg: www.bjornborg.com
Periscope app available in the iTunes Store and the Google Play Store.
Mars One twitter: https://twitter.com/marsoneproject
Björn Borg twitter: https://twitter.com/bjornborg
Pernilla Johansson, Head of PR, Björn Borg AB
Phone: 46 8 506 655 13
E-mail: pernilla.johansson@bjornborg.com
ABOUT BJÖRN BORG: The Group owns the Björn Borg trademark and its core business is underwear and sportswear. It also offers footwear, luggage & bags and eyewear through licensees. Björn Borg products are sold in around thirty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. Total sales of Björn Borg products in 2014 amounted to about SEK 1.4 billion, excluding VAT, at the consumer level. Group net sales amounted to SEK 539 million in 2014, with an average of 129 employees. The Björn Borg share has been listed on NASDAQ Stockholm since 2007.
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