UNFORGETTABLE NIGHT WITH CONFETTI, GROWING MUSTACHES AND A DANCING DOG CAPTURED BY ANIMALS
Björn Borg’s digital nightlife exhibition unforgettablenight.com presents a photo story experienced, captured and showcased by French collective Animals – the mysterious French collective consists of a group of young and talented graphic designers, musicians and photographers based in Paris. They preserve their lives, both day and night, with disposable cameras.
See the exclusive interpretation of Animals’ unforgettable night in the digital exhibition, containing fifteen photos from their crazy night out in Paris. Join in on a night at an extraordinary cocktail party dazzled with colorful confetti and happy people. It’s a night to remember, not the least thanks to the finale where guests go mental with a fire extinguisher.
Animals is a collective of talented young graphic designers, videographers, IT-developers, illustrators and musicians who live in Paris. They preserve their lives and memories with the help of disposable cameras. This wild life-embracing collective tries to capture the absurd, nothingness and adventure – the details that exist only in the moment. To showcase these true feelings and scenarios without staging, Animals collect fragments of anything that signifies their lives, anything that signifies the life of animals.
NEXT WEEK: unforgettablenight with SAM HISCOX, LONDON
As a freelance photographer based in Brighton and London, Sam captures nightlife in the UK and travels the world shooting for various magazines. Using 35mm film, his passion is to immortalize spontaneous and fleeting moments with his camera. With clients like American Apparel, Don’t Panic, Ophelia Fancy and Myspace his work has been published in Disorder, Brighton Source and Spindle Magazine.
#unforgettablenight
The unforgettable night online exhibition also offers the possibility for all nightlife enthusiasts to showcase photos from their own unforgettable nights. By hash tagging Instagram photos with #unforgettablenight your photos will automatically be included in the unforgettable exhibition at www.unforgettablenight.com
unforgettablenight.com The site is a digital exhibition wall for nightlife photographers from all around the world and will work as a photo feed available for anyone to join. The exhibition consists of videos and photos of Sven Marquardt and Pablo Frisk, the six young nightlife photographers, and anyone with an Instagram account. It is a photo exhibition, a nightlife guide and a source of inspiration for people living unforgettable nights. Initiated by Björn Borg.
Björn Borg Says JA! To unforgettablenight shines a light on those millions of people who embrace nightlife and capture great moments with the eye of their lens – professionally or just for fun. Nightlife photographers who deserve more than just a photo credit even though they spent both time and effort to capture memories of the night. Through this online exhibition made for, and by people with different range of experience – nightlife photography will be celebrated as an art form.
Pernilla Johansson, PR & Event Manager, Björn Borg AB.
Phone: +46 8 506 655 13
E-mail: pernilla.johansson@bjornborg.com
ABOUT BJÖRN BORG: The Group, which owns the Björn Borg trademark, is focused on underwear. Through licensees it also offers clothing, footwear, bags, eyewear and fragrances. Björn Borg products are sold in around twenty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales through its own Björn Borg stores. Total sales of Björn Borg products in 2011 amounted to about SEK 1.7 billion at the consumer level, excluding VAT. Group net sales amounted to SEK 537 million in 2011, with 131 employees. The Björn Borg share is listed on Nasdaq OMX Nordic in Stockholm since 2007.
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