Paris Major to be first Counter-Strike event to feature live on TikTok ahead of last CS:GO Major

BLAST has partnered with TikTok ahead of this week’s historic last ever CS:GO Major in Paris where the event will feature live on TikTok for the first time at a Counter-Strike event. 

BLAST and TikTok will team up in a bid to help bring esports and gaming fans closer to the highly-anticipated Paris Major with a number of integrated and bespoke features on the world's leading destination for short-form content.  

The exclusive BLAST.tv Major hashtag (#BLASTTVMajor) has already accumulated over 100 million views on TikTok, where the audience have been asked to share their Paris Major experiences and use bespoke filters to show their support. 

The BLAST.tv Major will see 24 of the world’s best teams descend onto Paris to compete for a $1.25 million prize pool and a chance at claiming the title of the world’s best Counter-Strike team. This week’s event will draw over 50,000 fans in the Accor Arena and be broadcast globally in more than 100+ territories and in 24 different languages.

TikTok will offer to its esports community a new opportunity to discover one of a kind content and to share with 1 billion users around the world their passion for esports. In-app, esports fans will get access to a dedicated in-app page that will bring them, thanks to exclusive content, a unique perspective on the Paris Major. This includes special on-site reporters and a number of other features which will allow fans to get closer to the action unfolding in the French capital. The Paris Major will have multiple stars featuring on the dedicated TikTok page and creating exclusive content including the likes of LittleBigWhale, Rara, Rumathra, SwammyXO and many more. 

Robbie Douek, CEO for BLAST, said: “The esports world will have their eyes firmly fixed on Paris this week when the world’s best Counter-Strike teams descend onto the French capital to compete for the coveted last ever CS:GO Major trophy. Teaming up with TikTok will allow us to bring fans even closer to the experience with a number of integrated features and exclusive content on the platform.” 

2023 marks 10-years of Counter-Strike Majors and the BLAST.tv Major will look to celebrate this momentous occasion through highlighting and looking back at some of the most iconic moments from the pinnacle of esports and Counter-Strike. 

BLAST.tv will be the home of 2023 France Major, where fans can get closer to the action than ever before. Innovative and fan-first viewing features will allow fans to tailor their viewing experience, relive key and exciting moments and impact the action unfolding before their eyes. The BLAST.tv Major will also be available to watch across BLAST’s global broadcast network, which is shown in 100+ territories and in 24 languages.