Torben Madsen enters the role of Chief Strategy Officer and Head of Product Office
Blue World Technologies has, with a strengthened focus on industrialisation and commercialisation, appointed Torben Madsen as Chief Strategy Officer and Head of Product Office.
Aalborg, Denmark, 30 June 2023 – The development of Blue World Technologies is progressing rapidly, and after years with a strong focal point on technology development and the build-up of the fuel cell production, the company is now increasing the effort on industrialisation and commercialisation. As a start-up, the company has been characterised by a strong entrepreneurial culture, and as a natural development of the company, the focus on structure, processes, and target management is increasing. This transition requires a stronger strategic effort and awareness in the organisation. Therefore, it is with great pleasure that Blue World Technologies can announce that Torben Madsen has agreed to take on the role of Chief Strategy Officer. Torben has been recruited from within the organisation where he, almost from the start of Blue World, has covered the position of Chief Procurement Officer. To benefit from underlying synergies, Torben has in addition to the role of Chief Strategy Officer also taken the lead of our product development as Head of Product Office which is an important strategic area regarding the commercialisation of Blue World Technologies’ fuel cell products.
“Through his development of the sourcing and procurement function at Blue World Technologies, Torben has gained a solid understanding of our business and knows every corner of the organisation. For the past years, Torben has been a valuable contributor to the strategic development of our business, and we are very pleased that Torben has agreed to dedicate himself to driving this area onward”, says Anders Korsgaard, Co-founder and Chief Executive Officer at Blue World Technologies.
In December 2022, only four years after the company was founded, Blue World Technologies went into series production with their fuel cells. The company is currently in the process of scaling the production while preparing for mass deployment of stationary fuel cell systems and running the first demonstration project with zero-emission fuel cell systems for the maritime industry.
“Having worked for large global enterprises in the past, where I have led and participated in the strategic development of such companies, I am happy that I can now use this experience to a larger extent, to help bring Blue World into the next phase of becoming a professional innovative production company”, says Torben Madsen, Chief Strategy Officer and Head of Product Office at Blue World Technologies.
Torben Madsen holds a master’s degree in Business Administration and Commercial Law from Aalborg University. Having worked for more than 20 years with sales, marketing, and procurement at global enterprises, Torben is greatly experienced in growing businesses through large transformation and optimisation projects.
Press contact:
Head of PR and Communication
Anne Kvist
Mail: akv@blue.world
Mobile: +45 31 60 16 71
About Blue World Technologies
Blue World Technologies is an ambitious and visionary developer and manufacturer of HT-PEM fuel cell components and systems for stationary applications, on- and off-road applications, and the maritime industry. The fuel cells act as a green alternative to combustion engines and diesel generators. As a part of the Power-to-X eco-system the methanol fuel cell technology contributes to solving parts of the green transition that cannot be solved by direct electrification and battery technology alone.
Blue World Technologies’ fuel cells run primarily on methanol – a renewable liquid fuel that simply and cost-effectively can be stored for years and transported around the world while reusing existing infrastructure.
Blue World Technologies is founded on extensive experience from the fuel cell industry and aims towards commercialising the technology through large-scale production. The company is focused on the High-Temperature PEM technology combined with methanol-reforming. The combination ensures a simple system design with high conversion efficiency and significant benefits including CO2 reduction, fuel cost savings, and reduced emissions.
Read more about Blue World Technologies on our website www.blue.world or visit us on social media.
