Quartiers completes rebranding as Boho Group - Positioning brand to reflect company's growth agenda

The success of Boho Club on Marbella's Golden Mile prompted the Board of Directors to call an Extraordinary General Meeting in July, where the owners later approved a change of name to Boho Group AB (publ) - The name change and brand positioning aims to better reflect the company's growth agenda, with a focus on expanding the property portfolio over the coming years with properties that can be positioned under the Boho Club brand.

The company has gradually transitioned from being a traditional property company to one whose core business is hotel ownership and operation. The brand positioning is a clear step in the company's growth plan where growth through Boho Club is at the core of the company's business model and vision.

The company will coordinate the name change with the Nasdaq First North Growth Market and further information will be provided by Nasdaq.

If you have any questions, please contact:

Boho Group AB (publ)

Andreas Bonnier, CEO
E-mail: andreas@bohogroup.com
Phone: +46 733 36 65 77
Website: www.bohogroup.com

About the company
The Boho Group is a hotel development and management company at the forefront of design and quality, operating on Spain's Costa del Sol. The company was established in 2014.

Boho Group owns and operates Boho Club, a boutique resort on the Golden Mile in Marbella, which has won awards for its design and architecture. Since its launch in 2019, both the hotel and restaurant have established themselves as leading players in Marbella. Visit the Boho Club website, www.bohoclub.com, to book a room at the hotel or a table at the restaurant. The restaurant is open daily and serves breakfast, lunch and dinner.

Mangold is the company's certified advisor. Mangold can be contacted on 08-503 015 50 or by e-mail at ca@mangold.se.