Sustainable clothes for yoga mums
Many mums practise yoga throughout pregnancy or use this form of training as a gentle way of getting back into movement after the birth. Swedish Boob makes maternity and nursing clothes especially designed for a body in change, including an active wear collection of functional clothes for mums who do yoga or other forms of exercise. Hot news for autumn 2016 is the Fast Food Free bra - a yoga-inspired bra with smart double function for pregnancy and nursing.
Naturally, a body in change places extra demands on training clothes – they must be flexible as well as functional. Boob’s active wear collection - especially adapted for active mums - consists of smart, innovative garments in functional materials that make life easier, more fun and more attractive for pregnant and nursing mothers on the move. The rest of Boob’s collection also includes many soft and stretchy styles, perfect for a yoga mum to choose from. And just like our target group, Boob strives to make choices that are as sustainable as possible for the future and the next generation. This is why all our new designs are made in sustainable materials, such as organic cotton, lyocell and recycled polyester and polyamide. The entire collection is also certified according to OEKO-TEX® Standard 100 as a guarantee that the garments are tested for hazardous substances.
Boob’s yoga favourites
Fast Food Free bra
This autumn’s yoga-inspired green news is the Fast Food Free bra made in sustainable material. This is the optimal bra for yoga mums and fits just as well during pregnancy as nursing. The bra has removable pads and extra wide support beneath the bust. Smart clips give easy access to breastfeeding. Fast Food Free is made from 62% recycled polyamide, 31% polyester and 7% elastane.
Colours: Black/Grey, Dark purple/Rainy rose
Sizes: S-XL
Price: EUR54,95 / GBP44,99
Fast Food Soft Sports bra
Fast Food Soft Sports bra is made in a fast-drying, moisture-wicking functional material, from recycled polyamide. The bra is seamless, adjustable and flexible for use all the way through pregnancy and nursing. Fast Food Soft Sports bra gives proper support (firm support), with racer back for maximum freedom of movement and a smart function for nursing. The bra is made in sustainable material - 37% recycled polyamide, 37% recycled polyester, 21% polyamide and 5% elastane.
Colours: Dark grey melange, Dark purple melange
Sizes: S-XL
Price: EUR54,95 / GBP44,99
Once-on-never-off loose pants
Pants that fit just as well for yoga, work, parties or at home – with or without a bump. The wide foldable panel can be worn over or under the belly. The pants are made in soft, comfortable material in 95% lyocell and 5% elastane.
Colours: Black, Leo print Grey/Black
Sizes: XS-XL
Price: Leo print Grey/Black EUR59,95 / GBP49,99, Black EUR54,95 / GBP44,99
Once-on-never-off leggings
Leggings with wide foldable panel that fit just as well before, during and after pregnancy. The flexible fit and moisture-wicking, breathable material make these the perfect and long-lasting leggings for yoga and other types of exercise. Made in sustainable material - 95% lyocell and 5% elastane.
Colours: Black, Leo print Grey/Black
Sizes: XS-XL
Price: Leo print Grey/Black EUR49,95 / GBP39,99, Black EUR44,95 / GBP34,99
Ruched singlet
Singlet with ruched sides that allow for a great fit across the belly, both during pregnancy and after. It has Boob’s smart function for nursing and is made in soft, comfortable and stretchy sustainable material - 95% lyocell and 5% elastane.
Colours: Black, Burgundy red, Elephant, Teal
Sizes: XS-XL
Price: EUR44,95 / GBP34,99
B.Warmer sweatshirt
Long sleeve sweatshirt with front overlap lined with a warming fleece to reduce the risk of mastitis. B.Warmer is made in sustainable material of 95% organic cotton and 5% elastane. The fleece lining across the bust is made from 100% polyester from recycled PET bottles.
Colours: Black, Midnight blue, Elephant, Burgundy red, Pink blush
Sizes: XS-XL.
Price: EUR64,95 / GBP54,99
Sustainability
Boob’s entire collection is certified according to OEKO-TEX® Standard 100. This guarantees that the clothes are tested for harmful substances - and are safe to wear next to your skin and baby, even when you are training and sweaty. All new designs in the autumn/winter collection 2016 are made from sustainable materials and all the cotton is organic. Since 2008, Boob has succeeded in going from 20% to 83% use of sustainable materials without compromising on design or function. We aim to make that figure 100%. Boob’s products are made in Europe.
Press archive, pictures for downloading:
http://www.boobdesign.se/press User name: boob Password: press
For further information and photos, please contact:
press@boobdesign.com
About Boob
Swedish Boob started in 2000 by Mia Seipel and is today available from retailers in more than 20 markets throughout the world and from Boob’s own webshop: www.boobdesign.com. It all started with an idea to design smart and stylish clothes for nursing mothers. Boob’s nursing function is patented, and the collection has been extended to include a complete wardrobe for pregnancy and nursing, as well as underwear. The collection has been produced with great care for both people and the environment. The entire collection is certified according to OEKO-TEX® 100 and all production takes place in Europe. 83% of the collection is made in sustainable materials.
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