'The Game of Books' National Gamification Project Receives $30,000 Boost From Lulu.com
'The Game of Books’ combines books with video-game-style achievements to promote reading amongst kids and young adults.BOISE, Idaho — November 16, 2012 — Lulu.com today announced that they are pledging $30,000 to support BookLamp's innovative 'Game of Books' campaign on Kickstarter.com . Powered by BookLamp's ‘Book Genome’ technology, The Game of Books rewards readers for completing literary “Journeys” - earning badges and experience levels based on the books they've read. Played primarily through a website and a mobile application that