Boozt.com launches beauty and cosmetics category
After lengthy preparations, Boozt AB (publ) (“Boozt” or the “Company”) adds a new beauty and cosmetics category “Beauty by Boozt” on Boozt.com headed by strong international brands, such as Estée Lauder, Clarins, Lancôme, Biotherm, Nuxe and YSL.According to PostNord (source: E-commerce in the Nordics, PostNord 2017), beauty & cosmetics is the fourth biggest on-line category in the Nordics, with 19% of all transactions in the Nordics and 25% in Sweden. However, per Euromonitor, the on-line share of the total beauty and personal care market in the Nordics was only 11% out of a SEK 56 billion